Established in Zhuhai in 1998, Aiyingdao is mainly engaged in the chain retail business of pregnant and infant products. Currently, it has direct-operated + franchised stores + partner stores in more than 150 cities in 17 provinces (autonomous regions) including South China, Central China, East China, Northwest China and Southwest China More than 9,000 rooms were awarded as one of the "2016 Top Ten Franchise Brands in Guangdong Province".
From the first store to more than 9,000 today, Aiyingdao has never forgotten to be customer-centric and will take the responsibility of “providing high-quality and abundant goods and services for mothers and babies”, and has now joined more than 500 companies worldwide. Well-known pregnant and infant brands reached a strategic partnership, supplying more than 30,000 products in five categories, including food, supplies, toys, clothing, and paper products, and providing mother-to-child consultant-like professional services to nearly 10 million members.
With the continuous integration and development of online and offline consumption, Aiyingdao took the lead in breaking through the traditional maternal and infant retail store shopping model, and created a WeChat service number “Aiyingdao Official” as the basis, and relied on Aiyingtong, mother and infant consultants, and WeChat. The new retail model based on the four modules of the community and the micro-mall has formed a format for collaborative development with offline physical stores.
In the future, Aiyingdao will continue to uphold the business philosophy of “safety, professionalism, and joy”, and effectively integrate upstream and downstream by creating a comprehensive mother and infant industry ecosystem platform: B2B supply chain platform, joining entrepreneurship platform, members and big data platform. Resources, introduce the latest and high-quality mother and baby products, knowledge, and services, help hundreds of millions of Chinese mother and baby consumers to achieve consumption upgrades, and are committed to building a world-class leader in China, the world ’s largest market for pregnant, infants and children.
Baby Boy Mission
1. Focus on your child's career and pass on the joy of childcare
2. Provide high-quality and abundant goods and services for mothers and babies, bringing health and happiness
Baby Island Goals
To build a world-class leader in the world's huge pregnant and infant market
Love Baby Island Spirit
Always up, never give up, never end, always strive for first place
1. Customer-oriented, customer-centric, everything is oriented to meet customer needs, increase customer value, and give priority to guaranteeing customer interests, and realize corporate profits by satisfying customer interests.
2. Stick to the right path and run our cause with love and conscience. Aiyingdao Business Strategy: Dedicated, dedicated, professional. The core business philosophy of Aiyingdao: safety, professional, low price