"Tian Enbao" is an independently operated entity chain under Xi'an Tian Enbao Brand Management Co., Ltd., and is currently the first mother-to-child home living brand in China that integrates professional R & D, design, production and sales. "Hua Xia", as a brand concept, aims to provide consumers with high-quality mother and baby products, standardized business services, and at the same time pass the "Tian Enbao" cultural philosophy of serving the descendants of Huang and protecting the health of the people.
Tian Enbao brand features and corporate strategic planning:
Tian Enbao's mother and baby chain quickly affected and controlled the terminal channel through joining and other methods. As of June 2015, the chain stores were distributed in 14 provinces and cities across the country, and the number of stores reached 260. In the later stage, Tian Enbao will take more in-depth store cooperation to cooperate with dealers.
It is expected that through the development of Tian Enbao's mother-to-child chain in 2015, it will eventually achieve about 500 franchise chains. It will start the listing of the entire Tian Enbao's mother-to-child chain on the Shanghai Stock Exchange Q Board in May 2016. The number of chain stores and listed listing transactions will eventually realize that the channel is king.
Tian Enbao brand advantages:
1. The platform resources of the chief strategic partner of China National Wushu Sanda Team;
China National Wushu Sanda Team was formally established in 2012. It is a “national” sports team managed by the Wushu Sports Management Center of the General Administration of Sport of China. It has represented China in numerous international competitions and has achieved excellent results. The Chinese National Wushu Sanda Team has demonstrated the Chinese martial arts style to the world with its martial arts achievements, promoted the Chinese national power, and built a fast and well-developed international for its chief strategic partner, Xi'an Tian Enbao Brand Management Co., Ltd. Large platform.
2. Promotion and support of world-class martial arts champions;
As the chief strategic partner of China National Wushu Sanda Team, the products of Xi'an Tian Enbao Brand Management Co., Ltd. are the only products used by China's National Wushu Sanda Team dairy industry. The Wushu Sports Management Center of the State General Administration of Sport, the Chinese Wushu Association, and the Chinese National Wushu Sanda Team are common platforms for all Tian Enbao brands and distributors. In the future, Tian Enbao will give full play to the advantages of the chief strategic partner of the Chinese National Wushu Sanda Team, and actively support Tian Enbao dealers' market operation activities in the form of world-class martial arts champions and on-site cheering. Integrate resources, integrate sports and economy, and develop together.
3. The overall image display at the national baby and child industry exhibition;
The mother and infant industry, the channel is king; the mother and infant channel, the exhibition is king. The national baby and child industry exhibitions such as the Jingzheng Pregnant and Infant Children's Show and the CBME Pregnant and Infant Children's Show have great influence in the industry. Tian Enbao knows the importance of the baby industry exhibition, and will rely on the exhibition to show the overall image one step at a time.
4. Advertising support for mother-to-child media across the country;
Maternal and Child Channel Information, Popular Baby and Kids Network, Goat Milk 100 Network, China Baby and Child Food Network and other media channels for mothers and babies Professional platform for brand network promotion, product display, agency joining, network marketing and other activities. From the beginning of operation, Tian Enbao has made a comprehensive media promotion plan to give dealers promotion support.
5. Training support for professional mother-to-child channel marketing team;
From the very beginning, Tian Enbao has opened its doors, recruited talents, recruited professionals across the country, formed a planning team, marketing team and after-sales service team, with rigorous and pragmatic industry positioning, accurate professional marketing guidance training, Efficient and perfect after-sales service, to provide the majority of franchisees with a solution to the innovative development of the mother and infant industry.
About "Tian Enjian":
"Tian Enjian" is a professional chain operation brand of Tian Enbao Brand Management Co., Ltd., a subsidiary of Xi'an Hongxing Dairy Group. It has accumulated a deep experience in the mother and infant industry. At present, it has more than 260 chain stores across the country, and has created countless entrepreneurs. Boss dream! It is expected that starting in May 2016, Tian Enbao Brand Management Co., Ltd. will join the "Tian Enbao" and "Tian Enjian" terminal chain stores to launch a listing of Shanghai Equity Trading Q-board through joint crowdfunding.
Multiple safeguards system for nuclear fission of wealth
1. Enterprise platform resource partner sharing
Xi'an Hongxing Dairy Co., Ltd. is a strategic partner of the National Wushu Sanda Team, a member unit of the China Dairy Industry Association, and a member unit of the Shaanxi Provincial Dairy Safety Production Association.
2. Product guarantee system, no worry about sales
Milk source-dairy goat breeding demonstration base in Shaanxi Province, production-with factory environment, quality inspection and quality control, complete product line-liquid milk, infant milk powder, adult milk powder, its products are the only designated by China's national martial arts Sanda team industry Products, various other honors.
3.Innovative marketing model to collect gold for partners
Store operation experience is rich-there are currently 260 franchise stores in the country, model innovation-shop win sales + sales gold sales + cultural exchange hidden sales + ecological base co-sale, plus dish "receipt"-with apprentice Model, gold pin lecturer preaching by example, counseling by professionals with professional market experience.
4. High starting point and all-round promotion system to achieve closed-loop control of the entire marketing process
The national martial arts Sanda team's national tour championship resources, leveraging the Shaanxi Provincial Aging Office, set up the Hongxing Dairy Health Care Committee for the Elderly, the authoritative media of China Sheep Milk Business School.