Established in 1995, Shijiazhuang Junlebao Dairy Co., Ltd. is the largest dairy product processing enterprise in Hebei Province, a national leading enterprise in agricultural industrialization, a national high-tech enterprise, and a national dairy R & D technology branch center. The company has 5,800 employees and has ten production plants in Shijiazhuang, Baoding and other places. It mainly deals in more than 50 items such as yogurt, low-temperature lactic acid bacteria beverages, pure milk, color milk, milk beverages, and milk powder. In 2013, the sales revenue was 3.6 billion yuan, the sales growth rate was more than double the average growth rate of the industry, and the taxes paid were 230 million yuan. The market share of low-temperature yogurt and lactic acid bacteria drinks ranks fourth in the country.
Relying on the green North China Great Plain, one of the three high-quality milk source belts in China, the natural, pure and dripping fragrance of Junlebao Dairy Products has been created. There are more than 40 million acres of corn planting belt in the Jizhong Plain. Corn and its silage straw are the best feed for cows. Its unique resource advantage is very suitable for crop growth. It is one of the three high-quality milk source belts in China; The dairy industry has successfully established a large-scale breeding base here, strictly demanding the dairy farmers to plant scientifically, ensuring that forage and feed are free of pollution and no harmful residues, forming a green milk source base. Junlebao Dairy constantly manages and perfects the milk source base, and strictly controls the quality of raw milk from the source. In order to further ensure product quality, Junlebao Dairy moved its production workshop forward. A variety of management forms are adopted for dairy farms and farms to achieve large-scale, integrated construction and management. At the same time, the company also standardized management and systemized operations by sending professional management staff from milking, storage to admission inspection and acceptance to ensure the quality and freshness of the milk source.
Junlebao has a perfect quality management system. The company has passed IS09001 quality management system, IS014001 environmental management system certification and ISO22000 food safety certification system and integrity system certification. The self-developed "Dairy Product Manufacturing Enterprise Electronic Traceability System" has basically realized the two-way source tracing function from raw materials to finished products and from finished products to raw materials. Yongsheng's high-end yogurt production line with an investment of nearly 300 million yuan has realized the automation and programmatic control of the entire process from milk collection, sterilization, fermentation, filling, and CIP cleaning. The entire workshop is purified and designed in accordance with the requirements of the national drug GMP to effectively ensure In terms of environmental sanitation and product quality, the technology has taken the lead in China.
Junlebao regards milk source management as the first process of production. The company's more than 300 pastures and breeding communities have large-scale farming ratios and mechanized milking ratios of 100%. The company's personnel are stationed 24 hours a day, and they are responsible for dairy cow breeding, health and epidemic prevention, scientific milking, milk parlor hygiene, raw milk Inspection and other supervision are implemented to ensure the quality of raw milk.
The company attaches great importance to technological innovation. Junlebao Dairy's R & D investment accounts for more than 5% of sales each year. Junlebao Dairy Technology Center has completed more than 150 innovative projects. The first to develop a series of health products such as red dates and sea buckthorn yogurt, creating a precedent for domestic health yogurt; developed the first functional active lactic acid bacteria beverage-"daily live bacteria"; the self-developed "Jiaojue Manor" European yogurt is The fresh cheese products developed for the first time in China, and the two products independently developed by the company, were both awarded the "Best Special Award" at the SIAL China International Food and Beverage Exhibition known as the "Oscar" in the food industry.
As a key national and provincial agricultural industrialization leading enterprise, Junlebao not only pursues its own development, but also pays attention to coordinated development with upstream and downstream industries, which has promoted more than 10 related issues such as dairy farming, forage feed, transportation, packaging and decoration. The development of the industry has formed a virtuous circle of agriculture, animal husbandry and aquaculture, and more than 100,000 farmers have increased their incomes and become rich, which has produced significant economic and social benefits. In particular, we have established long-term, stable and win-win cooperative relations with the majority of dairy farmers.
Facing the future, Junlebao will increase the proportion of high-end products, enter the field of infant milk powder, and enhance corporate profitability. Strengthen brand building and build a professional and healthy dairy brand image. Strengthen the in-depth management of milk sources, ensure the quality and safety of raw milk, maintain the leading position in the country's low-temperature fermented milk industry, and become the "Chinese leader in nutrition and healthy dairy products".