Since its establishment seven years ago, Beijing Red Kids Internet Technology Co., Ltd. has built multiple platforms such as B2C websites, direct-to-drop DM product catalogs, call service centers, community websites, special channel alliances, and branches in 9 provinces and cities. Consumers across China provide convenient and fast shopping services anytime, anywhere. And always adhere to the consumer-oriented and database marketing as the characteristics.
The company focuses on categories such as mother and baby, makeup, food, home furnishings, health care, kitchen appliances, etc. Around the needs of women's peace of mind and happy shopping, Red Kids Company organizes more than 50,000 products, supporting cash on delivery, credit cards, and fast money. , Alipay, installment and other multiple settlement methods, using a simple and easy-to-register membership system, provides more than 3 million consumers across the country with a modern shopping experience that can be enjoyed without leaving home.
The "Red Child" website that the company started to create in 2006 has become China's largest pregnant and infant mother's peace of mind shopping website, providing pregnant and infant mothers and babies with the most professional and safe products and services to protect the healthy growth of their babies. Stay with pregnant mothers
The company ’s brand-new “Bingo” website launched in 11 years is based on 3 years of experience in makeup, food, home furnishing, health care and other categories. It provides online shopping services that add happiness to women who are stylish and focus on quality of life. The first secure shopping platform for Chinese women.
The company's direct-selling DM product catalog, such as maternal and child products, fashion red makeup, healthy food, and colorful home furnishings, selects new products and promotional information. According to the subscription needs of members, it enters tens of millions of families every year. Directory; The 500-seat Call Center established by the company is one of the largest call service centers in China's B2C field, responding to your needs in a timely manner and listening to your voice; the company's self-built and contracted third-party logistics distribution system promises orders from the same city 36 hours delivery, Gold members and full orders are free of delivery fees, support cash on delivery, and strive to achieve your satisfaction.
Established in March 2004, Red Kids is committed to providing users with convenient and fast shopping methods and inexpensive products through catalogs and the Internet. Since its establishment, it has developed rapidly and is now China's largest B2C website for mother-to-child, makeup, food, and lifestyle products. Focus on serving fashion, forward-looking, independent, consumer-oriented consumer members. After 6 years of development, in addition to shopping websites, Red Kids also uses DM catalogs, call service centers, special alliances and other channels to cover 16 provinces and cities in the country through 12 branches, providing consumers members with anytime, anywhere, Convenient and secure shopping service.
Red Kids Mall adheres to the needs of consumers, uses e-commerce as a platform, and features database marketing. Red Kids already has 3 million consumer members.
On September 25, 2012, Suning Appliance formally announced the acquisition of Red Baby, a mother-child e-commerce brand, for 66 million US dollars. From April 1, 2013, Red Kids will exist as Suning Tesco ’s mother-to-child channel. After Suning Tesco clicks on the mother-to-child channel, it will directly jump to the Red Kids website; the Red Kids website will also exist independently.
Compared with the traditional retail industry, Red Kids' most important advantage is that it can accurately grasp consumer data through call centers and websites, collect market demand in the places closest to consumers, and through in-depth understanding and data mining of existing consumer groups , Reverse development of product lines, and use this as the core to expand business scope. For example, after the data analysis and mining of Red Kids Company, it was found that the target consumers of Red Kids-young mothers are often the core of home shopping. "They spend more stable and mostly focus on household consumption." Supplies sellers transform into household goods sellers. On the basis of the catalog of maternal and infant supplies, "Fashion Red Makeup", "Life Fashion Museum", and "Healthy Living Museum" have been added. The product line has been extended to cosmetics, health products, home furnishings, 3C supplies and other categories.
Supporting the Red Kids Catalog is its 980,000 maternal and infant product catalogs, nearly 300,000 cosmetics catalogs, and more than 200,000 home and health catalogs that are distributed nationwide. The cost of a product catalog for Red Kids is about 7 yuan. However, due to the large circulation, the advertisements of product suppliers not only cover the catalog costs of red children, but also bring a lot of profits to the red children.
There is essentially no difference between what red children and traditional supermarkets do. The only difference is in the way they do things. The catalog and online sales that Red Kids engages in rely more heavily on information technology, requiring suppliers, logistics, financial settlement, ordering, customer service and other systems to be more closely linked and coordinated to give full play to the advantages of e-commerce.
In order to ensure that customers can dial the ordering hotline at any time, Red Kids has established the most professional call center in the industry, which can meet more than 300 people to consult and order products online at the same time. Each agent representative has gone through professional training such as customer service etiquette and product knowledge. Convenient and fast delivery service: We promise that customers do not set minimum order for shopping, free delivery, and receive the goods within 24-96 hours of order confirmation. Each delivery specialist wears a uniform of red children and a badge, and provides high-quality services to customers with a sincere heart and a positive attitude.
With the mission of "Caring for the Family, Caring for Life", Red Kids Shopping Website will always care for and accompany you, your baby, your family and life.