Inner Mongolia Yili Industrial Group Co., Ltd. is currently the largest and most comprehensive dairy product leader in China. It is also the only Chinese company that meets the Olympic and Expo standards and provides dairy products for the Olympics and the Expo. Yili Group consists of five major business units: liquid milk, cold drinks, milk powder, yogurt and raw milk. It has more than 130 subsidiaries and subsidiaries nationwide. It has ice cream, ice cream, milk powder, milk tea powder, sterile milk, yogurt, cheese, etc. 1,000 Multiple product varieties.
In the development process of more than 50 years, especially in the past 10 years, Yili has always been committed to producing 100% safe and 100% healthy dairy products, bringing consumers the most suitable nutrition for the Chinese physique, and strictly complying with the world's highest production standards. Ask yourself to serve consumers in pursuit of a healthy body and a happy life.
Among them, products such as Yili Jindian Organic Milk, Nutrient Shuhua Milk, Changqing Yogurt, Jinlingguan Infant Formula and Qiaolezi Ice Cream have been recognized by the market due to their unique aftertaste and scientific and reasonable nutritional value, becoming consumers. The most popular "star product" in my mind. Yili's persistent pursuit of quality has also allowed the market and consumers to witness the remarkable journey from the steppe eagle.
In 2010, the brand value of Yili Group was close to 30 billion yuan, winning the "seven consecutive championships" of the brand value of Chinese dairy companies. With the excellent performances of the Olympic Games and the World Expo, Yili Group successfully ranked among the first camp in the world dairy industry, and was shortlisted in the top 20 international dairy industry.
For many years, Yili Group has resolutely implemented the development strategy of “Milk Source is King” and has always been committed to investing heavily in infrastructure construction such as milk source. It is the first company in the industry to complete the national milk source layout.
At present, Yili Group is the only dairy company that controls the three golden milk source bases in Xinjiang Tianshan, Inner Mongolia Hulunbeier and Xilinguole. It has the largest high-quality milk source base in China and many high-quality ranches.
In the future, Yili will increase its efforts to increase the construction of ranches of different sizes on the basis of this. While accelerating and advancing various modes such as self-built ranches, cooperative ranches and large-scale ranch parks, it will also vigorously develop its own ranches, thereby Realize the comprehensive upgrade of Yili milk source base construction. Natural and excellent pastures, scientific and reasonable milk source construction, ensure a highly controllable milk source, and provide a strong guarantee for the long-term stable quality and output of raw milk.
As a leading enterprise in the dairy industry, Yili always regards food safety issues as the lifeline of the company, and continuously strengthens product quality and safety assurance work, integrates food safety throughout the entire production and operation process, strengthens safety measures, and enhances service awareness. Yili continuously innovates and optimizes its own product quality forging and management standards. 117 raw milk testing projects, 899 super national standard tests covering raw and auxiliary materials, packaging materials, and GPS tracking throughout the logistics have become the benchmarks for industry quality management. It has won the support and trust of hundreds of millions of consumers.
Yili Group has a world-class quality standard system and management system. It was the earliest to carry out ISO9001 system certification, ISO22000 food safety management system certification, green food certification, ISO14001 environmental management system certification, and emphasized "zero quality defects" in quality management. First in the industry to implement HACCP certification.
In November 2005, Yili passed the inspection of the world's highest standards, becoming the first and only company in China's history to meet the Olympic standards and provide dairy products for the Olympic Games.
The three-year Olympic preparation and service work allowed Yili to achieve a comprehensive upgrade from production technology, quality control, logistics services, to corporate culture and brand image, and built Yili's new core competitiveness. The wonderful performance and successful experience in serving the Olympic events have allowed Yili to set foot on the world stage, and it has laid a good foundation for Yili to join hands with another global event, the World Expo.
On May 25, 2009, after successfully serving the worldwide attention of the Beijing Olympics, Yili once again relied on strong comprehensive strength such as excellent product quality, perfect network channels, excellent innovation and technology, and a good social responsibility image to successfully join hands in 2010. The World Expo has become the only company that meets World Expo standards and provides dairy products to the Shanghai World Expo.
During the Expo, Yili Group provided more than 73 million tourists from all over the world with world-class dairy products and comprehensive services. Yili Group's full range of products, including liquid milk, milk drinks, yogurt, ice cream, milk powder, etc., are exclusively products for the Expo. It has won wide praise from Chinese and foreign guests.
In the Expo Park, Yili has taken everything from the first disabled pavilion “Life Sunshine Pavilion”, to the future urban professional experience park “Yule Bay” designed for children, to the “Maternal and Child Service Centers” all over the World Expo site. The service provided by Chinese and foreign guests, including special groups, felt the splendor, humanities and greenness of the Expo.
For many years, Yili has always attached great importance to its investment in scientific and technological innovation. Yili Group has jointly established with the professional institutions the first “Dairy Research Institute” in China, and has created the first R & D system in the industry. For the development of new products.
Under the leadership of Yili, China's dairy industry has entered a new era of independent research and development. After 4 years of research and development, Yili Group has launched the first domestic milk specifically for lactose intolerance in Asia-Yili Nutrition Shuhua Milk; Yili Jindian Organic Milk has broken the gap in organic milk in China, allowing Chinese people to enjoy Europe The standard "pure natural quality"; more noteworthy is that Yili, in cooperation with many domestic and foreign authoritative nutrition agencies, has established the world's first breast milk database for Chinese people through intensive research on Chinese breast milk, and its research results have directly contributed to The advent of Golden Collar Infant Formula. Since then, Yili has continued to carry out extensive and in-depth cooperation with many domestic and foreign authoritative institutions and experts. At the end of 2009, it established the "Maternal and Child Nutrition Research Center" and released the first "Chinese White Milk Research White Paper" at the same time. The nutrition research of Chinese population, especially mothers and babies in China, has entered an era of systematic and standardized development. Yili also carried out the first domestic clinical research on yogurt products based on "Changqing" products, and won the 2010 IDF Gold Award for Best Functional Dairy Product Innovation by the International Dairy Federation in one fell swoop.
Through unremitting technological innovation, Yili Group continues to forge a comprehensive core competitiveness of the enterprise, continuously meets the Chinese people's pursuit of healthy and happy life, and strives to create a new language that allows the world to understand "Chinese creation".
As an industry leader, Yili takes the revitalization of China's dairy industry as its mission. After taking the lead in completing the industrial upgrade, Yili is committed to promoting the development of China's dairy industry from "fast and good" to "good and fast". Yili's law of "responsibility first" and the concept of "green industry chain" have always guided Yili's strategic development. On the basis of achieving green production for the enterprise, advocating green consumption by customers, and adhering to the green development of the brand, Yili is fully leading the industry to build a "green industrial chain" to promote the standardized, scientific and sustainable development of China's dairy industry.
As a representative of China's dairy industry in implementing low-carbon environmental protection and a prophet of Chinese enterprises in developing a green economy, Yili Group actively promotes and practices the development of a green economy and has achieved outstanding results: In 2009, the average comprehensive energy consumption per ton of Yili Group's products was lower than that of 2008. The annual reduction of 7%; Yili Group reduced carbon dioxide emissions by 68,000 tons in 2009 compared with 2008.
Regarding the use of packaging materials, Iraqi interest rate first, continue to explore the use of renewable resources, and ultimately provide consumers with healthy, organic dairy products. Yili Group has adopted FSC-certified packaging materials. The main raw materials of packaging materials come from forest resources with good ecological management. Yili hopes to use this to promote the green upgrade of packaging materials in the entire Chinese dairy industry, and ultimately achieve the purpose of protecting forests and the environment.
During the product delivery process, Yili Group's logistics distribution realized seamless GPS tracking, which basically guaranteed the safety of Yili products. At the same time, Yili Group actively implements various measures of green environmental protection logistics, such as the use of trucks with small pollution discharge, short-distance distribution, and night transportation to reduce traffic congestion, save fuel and reduce emissions.
Yili promises to be a responsible corporate citizen. In the past 10 years of development, Yili has always taken social responsibility as its foundation, adhering to the development concept of "thickness is better than speed, industry prosperity is better than individual glory, and social value is greater than commercial wealth." The harmonious coexistence of the environment and the win-win situation with the society have promoted the popularization of corporate citizenship in the Chinese business community. Yili was awarded the title of "Best Corporate Citizen" three times in a row, thus setting a new benchmark for responsibility for the Chinese business community.
As of 2009, Yili Group has paid more than 8 billion yuan in taxes. At the same time, it has launched "Sunshine Love, Love ****", "Love illuminates the way home", "Healthy China-Sunshine Community Charity Dream" and many other For large-scale public welfare activities, nearly 700 million yuan has been invested in public welfare undertakings. In addition, more than 60 billion yuan of milk has been distributed to dairy farmers, and nearly 2 billion yuan of cattle purchases have been distributed to farmers in a rolling manner, driving 5 million dairy farmers on the road to getting rid of poverty and becoming rich. During the 2010 World Expo, the "green society" environmental protection public welfare microblog created by Yili Group promoted green ideas, shared green actions, and promoted green life through communication and interaction with consumers.
The Yili social responsibility emergency plan established and perfected through years of practice has ensured that Yili Group can respond to each disaster “with rapid response, ready preparations and strong protection” — from the 1998 flood to SARS in 2003, from 2005 The tsunami in Southeast Asia, the snow disaster in early 2008, the Wenchuan earthquake, the southwest drought and the Yushu earthquake in 2010, Yili quickly coordinated all the resources of the enterprise, and reached out to the disaster area as soon as possible, dedicating love.
Since 2003, Yili Group has always led the Chinese dairy industry with strong strength, and has become a representative of sustainable development with extremely stable growth.
From January to September 2010, Yili Group achieved operating income of 23.525 billion yuan, a year-on-year increase of 22%; net profit was 563 million yuan. Among them, the sum of main operating income in the first three quarters has exceeded the sum of Yili's main operating income for the 2008 Olympic Games, which once again set a new historical record for the development of China's dairy industry.
Yili first completed the strategic upgrade of its product structure: the high-tech, high-value-added dairy products business has accounted for 40% of Yili's entire product line; the contribution of milk powder products to the main business income has further increased. As of 2009, Yili's ice cream and ice cream production and sales have ranked first in the country for 17 consecutive years. Yili's ultra-high temperature sterilized milk production and sales have led the country for many years in a row. Yili's milk powder and milk tea powder production and sales have jumped to the top in the country since 2005. One person.
On December 20, 2010, Yili Group launched a brand upgrade, focusing on consumers and changing for consumers. It is not only a provider of healthy foods, but also an advocate of healthy lifestyles. It is also a leader in sustainable development of the industry. . The "green industry chain" pioneered by Yili in the industry is the engine and driving force for this brand upgrade. Yili's green industry chain practices a harmonious and win-win road with nature, society, the public, and industry partners, thereby forming an entire industry chain A sustainable "green ecosystem". Facing the future, Yili is committed to achieving its vision of becoming a world-class health food group.