As an expert in the dairy industry, Fonterra has accumulated a wealth of cultural resources. This all stems from the tireless efforts of Fonterra generations to develop dairy products. Fonterra is the world's largest dairy processing company and is jointly owned by 10,500 New Zealand dairy farmers. Today, consumers around the world can taste the high-quality dairy products we produce. We have trade relations with 140 countries and have established strong partnerships with other leading global dairy companies.
What we are pursuing is not multi-faceted development. Fonterra regards dairy industry as its constant pursuit. Dairy is our lifelong career.
Fonterra has been developing its business in China for more than 30 years, and today China has become one of its largest markets in the world. China is recognized as one of the fastest growing dairy markets in the world, with double-digit annual growth rates. Due to its large population, China's total milk consumption exceeds 25 billion liters per year, and its per capita consumption is still low compared to European and American countries.
95% of milk consumption comes from locally produced milk, which is very important for the future development of dairy companies. Seeing this trend, Fonterra is committed to go hand in hand with China's dairy industry to develop a high-quality dairy supply chain in China.
In December 2007, Fonterra built a 35-hectare ranch with a size of 3,000 cows in Tangshan City, Hebei Province, using Fonterra's best ranch practices. The ranch became Fonterra's experimental base for the Chinese environment.
Up to now, this pasture has gone through two calving seasons, and there are about 4,800 cows on the farm. Half of them can produce about 8000 liters of milk per head per year. Its goal is to produce 2 million liters of milk by 2010.
The investment in the ranch is the first step in its strategy to establish a safe and high-quality milk supply base in China.
Fonterra is one of the main suppliers of high-quality raw materials for Chinese dairy products companies. Its products are used to produce a wide range of dairy products, including milk powder, cream products, cheese and cheese ingredients.
Fonterra has a high reputation for high-quality milk sources and world-leading processing capabilities, so the market has strong demand for its products.
China's dairy consumption has grown significantly, creating opportunities for the continued development of domestic dairy product manufacturers and foreign import companies.
Fonterra provides consumers in the Chinese market with a variety of nutritional dairy products. Our nutritional formula is supported by the results of internationally authoritative research.
Adult nutrition milk powder brand Anyi is specially formulated for adults who lack major bone nutritional elements. This new formula was supplemented with micro calcium particles and supplemented with vitamin D to promote the effective absorption of calcium. The new formula entered the Chinese market in 2009. Anyi is the only milk powder brand that has been clinically proven to enhance bone health in Asian women. A series of milk powders under the Anman brand can meet the nutritional needs of pregnant women and promote the baby's brain development. Our product "Anman Zhiyunbao" is clinically proven to increase folate levels during childbirth. It can maintain normal folic acid content during pregnancy and reduce the risk of infant neural tube defects. Anman series products for infants and toddlers contain gangliosides, which can promote the development of connected parts of brain cells and lay the foundation for rapid learning ability.
All our products are sourced from New Zealand's premium milk sources and are 100% imported from New Zealand.
Fonterra's thriving catering service business is built around baking channels. Fonterra supplies Anjia whipped cream, Anjia cream cheese and various Anjia butter for the fast-growing western restaurant, pastry and casual dining industries.
In China, 8 out of every 10 pizzas use Fonterra Mozzarella cheese. About 70% of butter used in bread products comes from Fonterra, and almost all large bread chains use Fonterra butter, cream and cheese. 70% of the butter used on China international flights is also Anjia mini butter.
In April 2009, Fonterra and the Soong Ching Ling Foundation formally signed the "Village Maternal and Child Health Project" to focus on supporting women and children's health in underdeveloped areas.
The project was launched in Hebei Province in 2009. Fonterra donated US $ 5 million to the Song Qingling Foundation for project development.
Fonterra has branches in Beijing, Shanghai and Guangzhou, and a ranch in Tangshan, Hebei, with more than 200 employees.
Fonterra Trading (Shanghai) Co., Ltd. is a subsidiary of Fonterra, New Zealand's largest and most successful multinational company engaged in the production, manufacture and sale of dairy products. It is mainly engaged in the sales of dairy sources and dairy products. The company is responsible for Fonterra's dairy raw material marketing and marketing in the Chinese mainland, Hong Kong, Macau, North Korea and Mongolia markets. The company is headquartered in Shanghai and has offices in Beijing and Guangzhou. It covers the Chinese market and is responsible for customers and business in various regions. It provides technical support to customers and develops nutrition, yogurt and cheese, organic and reduction fields. s project.
Fonterra is committed to attracting, retaining and cultivating high-quality talents to realize its vision of “leading the development of the dairy industry”. We want all employees to be united, accept challenges and take the initiative to challenge themselves, to be proud of their work results and the companies they work for. Therefore, Fonterra has a strict management process for the training of key talents, on-the-job learning, rewards and career advancement.
We provide employees with various development opportunities and overseas training opportunities to better integrate them into the corporate culture and be recognized.