Guangzhou Baiyun District Shijing Xiaomidou Children's Clothing Factory is a medium-sized comprehensive enterprise with independent children's clothing brand, integrating R & D design, processing production, direct sales, and children's clothing joining. The Plaza has established a children's clothing brand marketing center, and has two production workshops in Shijing Industrial Zone, Baiyun District, Guangzhou. There are more than 200 parking spaces, hundreds of production employees, and the plant area is more than 5000 square meters. Since its establishment, the company has insisted on building a high-performance team for common development, focusing on the market, developing the interests of customers as the basis for the company's development, and taking self-employed, franchising, and regional agency as the main business models. Customers provide a uniform national decoration plan and a unified store image. We solemnly promise that with the children's clothing market as the leading and original design as the core concept, the interests of customers will always be the first, and the development of customers makes the company's development. Link customer interests with company interests.
In the early days, Shijing Xiaomidou Children's Wear Factory in Baiyun District, Guangzhou was mainly a European and American famous brand OEM brand children's wear. After years of production development, we have accumulated a lot of valuable experience. With the transformation of the Chinese economy, we successfully launched our own children's clothing brand "Harry Potter Bear" in 2006.
After years of production accumulation, Xiaomidou has gradually moved from substituting processing to independent design, self-production, and direct sales, forming an industrial chain. After years of efforts, the Shijing Xiaomidou Children's Wear Factory in Baiyun District, Guangzhou City has begun to take shape. With the company's excellent production management capabilities, "Harry Potter Bear" has occupied a place in the high and middle-end markets of domestic large and medium-sized cities. Domestic provinces and cities have a tight and orderly market layout. In recent years, with the joint efforts of franchisees across the country and ours, the development of the Harry Potter Bear has grown stronger and it has successfully radiated to the southeast coast, central China, and southern China. With good reputation and high-quality products, it has been exported to the Middle East, Europe, America, South Africa and other parts of the world, and is well received by consumers at home and abroad.
In 2010, we changed our strategic goals. In order to open up the children's wear market in the central and western regions, we established a new large-scale production base in Hubei, which enjoys Kyushu connectivity, and set up an office in Wuhan, Hubei to further improve the supply system. Work hard to create a first-line children's clothing brand in China and a world-class children's clothing brand!
We always believe that talent is the mainstay of enterprise development! We strive to build a development platform for all kinds of talents in the society. So far we have attracted a large number of like-minded, talented, innovative and management-oriented high-quality talents. With the joining of various elites, a modern operation system of five centers of research and development, production, marketing, administration and human resources and finance has now been formed.
Guangzhou Baiyun District Shijing Xiaomidou Children's Clothing Factory is an original professional children's clothing company with market-oriented and children's clothing design as its core. Companies adhering to the "original line, people-oriented" business philosophy, will be directed at the needs of consumers in the children's clothing market, designed to suit the wear preferences of children's clothing end consumer groups. In the future, in order to realize the company's strategy of becoming a well-known domestic children's clothing brand in five years, we will accelerate the pace of progress, establish a comprehensive talent system, position consumers with popularity, and take “children ’s healthy clothing, parental responsibility, Xiaomidou ’s mission” as Brand culture, three three-year plans for the children's clothing brand strategy, expansion of the senior management team, in order to create China's own children's clothing brand, to create a world-class children's clothing brand development of!