Beinmei was founded in 1992 and is located in Hangzhou High-tech Development Zone on the banks of Xizi Lake. It is a professional group company dedicated to the baby industry. The company has more than 1,000 employees and Xie Hong, president of the group. Starting from 70,000 yuan, today it has a total assets of 500 million yuan; from a single rice noodle variety to a full-scale entry into the infant and toddler industry; Beinmei has staggered to its wings becoming full and fluttering.
The Beinmei Group takes "care for life, love life" as its purpose, and provides comprehensive services to the cause of infants and children in China. After more than ten years of hard work, it has established the brand status of "baby care expert" in the minds of consumers, and has become one of the front runners and one of the largest enterprises in China's baby industry.
Mr. Xie Hong, the leading figure of Beinmei, was born in 1965. The founder and current president of Beinmei. He graduated from the Food Department of Hangzhou Business School in 1984 and stayed in the school to engage in food science research, education administration and student education. He obtained a bachelor's degree in law from Zhejiang University in 1989. In 1992, with the ideal of "a strong country in industry," he launched his "Beinmei" with his first product, "Beinmei Instant Infant Rice Noodles". In addition, Mr. Xie Hong has a lot of research in food science, anthropology, sociology, philosophy, psychology, pedagogy, etc., mainly on "The scientific scope and judging principles of foods for infants and young children", "Beinmei's successful education", As many as 15 books, including Cognitive, Language and Consciousness of Infants.
The Group's current main business is divided into two major areas: basic business and retail franchise business: targeting infants and children aged 0-6, comprehensively expanding infant food, infant products, baby-raising consulting services, life sciences, and mother-to-child Health care, baby care projects and baby-friendly projects. The company's basic business independently researches and develops and produces Beinmei series infant foods, with a total of more than 100 varieties. The retail franchise business is mainly engaged in the expansion of professional channels for babies and children. It is led by Benet's international chain stores. It operates 0-6 years old baby and pregnant women supplies, food, toys and clothing, so as to develop a comprehensive baby and child business. In 2003, the largest one-stop shopping center for pregnant, infants and children's products in East China opened in Hangzhou, the Beinmei Infant Living Center, with a business area of over 2,000 square meters. , Toys and clothing, as well as baby-care experts to provide round-the-clock consultation services, and carry out a variety of parent-child early education activities.
Beinmei implements a sustainable business strategy with the purpose of "caring for life, loving life, creating a first-class brand, and establishing a century-old foundation!" Taking "Beinmei is the community of our destiny!" As the organizational culture, "People make the best use of their talents, make the best use of their materials, and do their best when they are available." As the management principle and "seeking the unification of economic and social benefits!" As the operating principle, and "Better! Faster! More economical!" Is the value principle, and "Be conscientious, play by rules, and act according to rules!" As the code of conduct, and build a unique Beinmei corporate culture.
In 2004, the company made strategic cooperation with Hangzhou Meilijian Dairy Co., Ltd. and officially entered the field of liquid milk; established close strategic cooperative relationship with Hangzhou Qiaozi Paper Co., Ltd., and launched a series of products such as Biomet and Kuteshi diapers.
Under the leadership of Mr. Xie Hong, the president of the group, it is estimated that the main business income in 2005 will reach more than RMB 1 billion and the total assets will reach more than 1 billion! Beinmei will, as always, focus on the development of the baby cause, and wholeheartedly help Chinese babies grow up healthy!
Beinmei is getting ready! Looking forward to cooperating with domestic and foreign peers to jointly develop a better future for the baby industry!
Beinmei's belief: learn together, work together, achieve together, and win-win sharing!
Beinmei's mission: sustainable operation! Manufacture first-class products, use warm, friendly and professional services to help children grow up healthy and help parents realize the three major aspirations, thus contributing to the prosperity of the nation, the prosperity of the country, and the peaceful development of humanity!