Wuhan Century Evergreen Digital Technology Development Co., Ltd. is located in the core area of central China-Wuhan, China. With the corporate goal of "being a leading animation operator in China", the company fulfills its corporate purpose of providing digital entertainment technology and culture to children and children worldwide. Actively promote the industrialization of Chinese national animation. Now he is the Secretary-General of Wuhan Animation Industry Alliance, the director unit of CBI Animation Incubation Base in Hongshan District, and the vice chairman unit of Hunan Chamber of Commerce in Hubei Province. Its virtual reality business, animation business, and real estate operation business have maintained good development performance around this animation brand operation.
In 2007, the company successfully held the largest animation entertainment event in Central China-"China Optical Valley International Animation Festival", which attracted nearly 110,000 viewers to visit, introduced "Korea 4D Children's Movie" and "Korea Animation Theme Pavilion" and hosted "China-Japan Animation Industry Salon" and more than 40 sub-events.
In 2008, for the first time, the company jointly organized a theme play such as "Doraemon Stage Play" with the Japanese Elementary School, and achieved great success.
In 2009, adhering to the concept of "Leaving beauty for childhood and making joy no longer far away", Wuhan Century Evergreen Co., Ltd., in conjunction with Japan's ADK Co., Ltd., launched the first indoor cartoon children's playground in mainland China, with the purpose of creating a Chinese version Indoor Disneyland, this project integrates the theme elements of cartoons and animations, children's puzzles, the introduction of foreign design concepts and the use of advanced sound, light, electricity, sound, gas, water and multimedia digital entertainment technologies to release children's fun and learning This true nature creates a puzzle, childlike, and healthy world for children!
The park uses the "噜噜" bear and the "Lala" rabbit as the brand image. One man and one woman are extremely close to the consumer group. On the one hand, it caters to the nature of children's love of animals. Easy to penetrate into the child's heart and lay the foundation for the later puppet promotion.
The park adopts a partition design. The standard store is designed with amusement area, parent-child area, experience area, puzzle area, interactive area, rest area, film and television area, and the flagship store is designed with play area, puzzle area, interactive area, rest area, There are 5-8 districts, such as film and television district, sound and light district, combined with dynamic and static divisions, combined with entertainment and educational development, to meet the needs of children of different ages, hobbies and personalities.
Doraemon Cartoon Headquarters also unified planning for colorful interactive activities, such as the planned joint activities with TV stations "Dolara Children's English MTV Competition", "Dolara My Smartest Puzzle Challenge" and other activities, each branch as an event Registration points, selections, attracting attention through activities, and developing store membership.
Doraemon Cartoon Park will also provide effective advertising support to stores through effective television media, and will produce "Doraemon Animation Nursery Rhymes" to be broadcast on nearly 100 TV stations across the country. In addition, Wuhan Century Evergreen Co. Intermittent advertising time of many cartoons issued by home television stations, inserting advertisements in the park, the advertisement spans a long time, and the ad arrival rate is high.
The headquarters will hold a series of promotional activities every year, such as providing animation puppet shows, derivatives distribution and other means for promotion.
After three years of development, the headquarters has conducted thousands of investigations in the national market, introduced senior talents and marketing teams, and worked closely with technical teams at home and abroad to scientifically formulate a complete set of operation, research, and marketing models.