Established in 1997, Dr. Frog International Holdings Co., Ltd. is a leading and fast-growing children's consumer goods developer and distributor in China. The group uses its own brands, Dr. Frog, Baby2 and Dr. Frog, and authorized brands such as Harry Potter, Prince of Tennis, NBA, Barcelona, Zuyundas (Juventus), Manchester United, Babu Engineers and Thomas Train (Thomas and his friends) to design, develop and sell children's clothing, footwear, apparel and other consumer products for children. The Group provides more than 2,000 new children's clothing designs every year. Strong product design and development capabilities enable the Group to lead market trends and transform product ideas into products of commercial value.
In addition, the Group adopts an integrated business model and participates in major links in the product life cycle, such as product design and development, brand marketing management, sales network development and operation, and sales and promotion, to provide customers with a one-stop consumer experience.
Marketing and promotion strategies have always been a key factor in the success of the Group. Through effective marketing and publicity activities, we have increased consumer attention and promoted brand awareness in our target markets. The group's Ph.D. brand has been awarded the "Famous Brand Product" and "Shanghai Famous Trademark" in Shanghai for ten consecutive years, and was awarded the "Top Ten Children's Wear Brands in China" in 2007 and 2010. Therefore, we have become a licensed manufacturer of children's clothing for the Beijing 2008 Olympic Games.
After more than ten years of development, Dr. Frog Group has formed a national sales network and a diversified sales platform. In response to the different consumption levels and habits in different regions of China, the Group uses a combination of sales channels such as department store brand counters, street shop stores, Dr. Frog 365 Living Museum, main stores, and wholesale distribution to enable us to efficiently establish regional advantages and expand the market .
By integrating global resources, Dr. Frog Group is committed to establishing a comprehensive platform for the design, development and sales of children's consumer goods based on themes of popular movies, cartoon characters and sports events, in order to lead the market trend of children's consumer goods in China, and improve Chinese children's Goals for overall quality of life.
A well-known brand of Chinese children's consumer goods and an outstanding representative of the industry's innovative thinking. While expanding the scale of the enterprise, adhering to the innovative ideas that have been advocated, we pay more attention to the research and development of new products. With the most dynamic product development teams joined by Chinese and foreign designers, we have teamed up with a number of world-class professional design companies to conduct forward-looking research and development of products and continue to launch a series of humanized products that are both forward-looking and rich in functions. Many original designs have become outstanding examples of innovative thinking in the industry.
The company's internal management system is implemented. The company has five major business divisions, namely Dr. Frog, Dr. Frog 365, International Trade, Manufacturing Management, and Automotive Services, and two subsidiaries.
Dr. Frog's business unit focuses on the sales of Dr. Frog's branded children's clothing. The Dr. Frog's branded children's clothing is sold in specialty stores (halls) in major and mid-city shopping malls and prosperous street stores in China. Location marketing service system, all branches, offices throughout the country, 250 monopoly and franchise stores, all adopt advanced computer network management system. The Dr. Frog brand has received many honors in recent years. In 2001, it was rated as one of the top ten clothing brands of Shanghai consumers. It has been named as Shanghai famous brand for nine consecutive years from 1996-2004, and continuously for 1999-2004. Six years was identified as a famous trademark in Shanghai.
"Dr. Frog 365 Pregnancy, Baby and Child Consumer Goods Chain Store" is a "one-stop" shopping paradise that sells imported and exported goods of international standards to relevant consumer groups such as children aged 0-12 and pregnant women. Doctor Frog 365 focuses on three major categories of clothing, toys, and supplies. Through careful selection of more than 1,000 domestic and foreign suppliers, it has selected more than 30,000 most competitive products for consumers. As a new growth point for the company's next development, Dr. Frog 365 has made initial progress. Dr. Frog 365 Ganghui Plaza Store and Bailian Xijiao Shopping Center have successfully opened, with an operating area of nearly 1,000 square meters.
Global marketing network, efficient design, production, and service system have become the most competitive basis for international marketing. The International Trade Department has more than ten years of rich clothing export experience, and has established a number of customers with considerable strength, such as Japan's Sumitomo Corporation, Bandai Co., Ltd., Sumitomo Corporation, Wal-Mart, and CASCO BLU in Australia. Trade relations.
The Manufacturing Management Division has more than ten years of clothing manufacturing management experience. It integrates weaving, dyeing, printing, embroidery, and clothing. It has established a management system that operates in accordance with international standards and specifications, and has realized the optimization of the company's complex production process. Scientific management.
Based on the existing driver training department, the Automotive Service Division will vigorously develop in the field of automotive services. The Rongchen Driver Training Department, as a motor vehicle driving training school in Shanghai with a high starting point and excellent software and hardware configuration, has established a relatively high reputation. In 2004, it trained a total of more than 9,000 people in the Shanghai motor vehicle driving market. Among the best.
While operating in the two major industries of the children's industry and the automobile industry, the company also made a number of fruitful investments. The company invested in Shanghai Rongheng International Trade Co., Ltd., holding 19% of its equity. The private hospital project in which the company participated also successfully opened .
The company will also use modern information technology to establish the company's E-Business system, combined with online and offline channels, to provide the industry with a powerful business transaction platform, and complete the transformation of enterprises in the digital age to a new economic model.