Tianjin Yayi Industry Co., Ltd. (Meike Gaote (China) Goat Milk Co., Ltd.) was established in 1994. It is the first domestic sheep milk product manufacturer to develop brand sheep milk products and take the lead in the market. "Got" is one of the company's main brands.
The company's mission is to promote the healthy and healthy development of China's goat milk industry, and to build "Meikete" into the first brand in China and even the global goat milk industry as its development goal. For many years, the company has been focusing on the comprehensive and comprehensive development of milk source base construction, product research and development, market analysis and development, and consumer purchasing behavior research. It has also actively introduced domestic and foreign dairy innovation results, and has continuously introduced various new goat milk products to lead Consumption trends of goat dairy products.
The company has been rated as one of the Top 100 Private Enterprises, Meritorious Enterprises and Excellent Enterprises by Tianjin Municipal Government for many years. In 2003, the company's "Meikete special" series sheep milk products project won the second prize of Tianjin commercial science and technology progress.
The company has passed ISO9001, ISO22000 and QS certification. The products produced by it are rated as "trustworthy food" by China Food Industry Association, recognized as "pollution-free food" by Tianjin Milk Industry Office, and awarded by China Green Food Development Center. "Green Food" certificate. In 2006, the company was rated as "National Excellent Dairy Processing Enterprise" by China Dairy Association; in 2007, it was rated as "China's Safe Food Production Demonstration Unit" by the Organizing Committee of China Food Safety Association; , Was awarded the "Compassionate Dedication and Kindness to Help" award by the Tianjin Charity Association; in 2008, it was also named "Tianjin Food Safety Demonstration Enterprise" by the Tianjin Food Safety Credit System Construction Office.
The company focuses on product quality and honest service as its purpose. In the selection and production of milk sources, it always adheres to strict, standardized and high-standard management principles throughout the operation and management. The product adopts the nutrition formula of senior domestic experts to ensure that the product is rich in nutrition and international quality.
In terms of market, the company absorbs the latest marketing concepts at home and abroad, introduces senior consultant collaboration agencies, and builds a high-standard operating platform that is the "China's first brand of goat milk"; from product image to consumer terminal layering, strategic planning, and network deployment , Data tracking, the implementation of advertising planning and media combination operation, in conjunction with the channel, terminal promotional activities as one of the operating mode, protecting a brand-new "China's first goat milk brand."
Since the company's products have been put on the market, they have been widely favored by consumers. The company's sales revenue has increased by 50% every six months. The company has established business offices in Beijing, Shanghai, Shenyang, Shenzhen, Chengdu, Fuzhou, Zhengzhou and other places. There are more than 20 provinces and cities in mainland China including Beijing, Tianjin, Shanghai, Heilongjiang, Liaoning, Jilin, Inner Mongolia, Hebei, Shanxi, Shaanxi, Henan, Zhejiang, Sichuan, Hunan, Hubei, Yunnan, Fujian, and Guangzhou. Sales channels.
The company's main products include: goat milk powder for infants and young children, goat milk powder for maternal series, goat milk powder for public use, and goat milk powder in gift boxes.
Human resources are the first resource for the development of the company. The company adheres to the humanistic management philosophy and provides an equal and harmonious working environment for each employee. In the selection of talents, the company pays attention to the assessment of morality and ability. We hope that more people with both morals and talents will join our team. We believe that only people with excellent morality can exert their capabilities better. The company conducts regular ideological education for existing employees, pays attention to the cultivation of employee character, cultivates employees 'sense of responsibility and loyalty, enables the employees of the company to maintain a high degree of consistency in ideology and actions, and constantly stimulates the employees' potential and work enthusiasm.
With regard to the evaluation and evaluation of employees' work performance, the company believes that the ability to do their job is a prerequisite. Only with a certain work ability can it be done well. On the other hand, speaking with facts, whether to contribute to the development of the company is the most important criterion for the company when evaluating employees.
The company recruits all kinds of middle and senior marketing, management and technical talents throughout the country through job fairs, networks and other channels, and regularly trains existing employees, and adjusts jobs and arranges work according to the actual situation of employees. Make the best use of one's strengths and avoid weaknesses.