Guangdong Baopai Children's Technology Industrial Development Co., Ltd. was established in 2004 and now has 5 domestic branches. It is one of the largest and most powerful brand operating companies in the domestic children's products industry. Baoni adheres to the business philosophy of "children, our only and all business", and is committed to providing Chinese children with beautiful, comfortable and healthy children's durable products such as children's shoes and the value of services that meet their needs.
Baopai made full use of the value of LITTLE BOBBOG (Babudou) obtained by the well-known international children's brand through the change and integration of marketing channels, and the reputation of product development capabilities in the industry. The achievements in brand marketing, product development, and channel construction have been recognized by people in the industry. Through 1,000 retail terminals distributed throughout China, millions of children enjoy Baoshen every year. Health and happiness.
Baopai has gathered a large number of outstanding talents with modern management wisdom and marketing vision, established a market-oriented enterprise management support system, and has the comprehensive strength of product research and development, quality management, marketing, brand promotion, commodity operations and modern corporate governance. .
The company will continue to focus on the development of children and children's market. Bao Ni is improving its corporate strategy in an all-round way, gradually widening the scope of operations, and gradually implementing an integrated strategy to gradually become a comprehensive group company that integrates production industry, capital operation and brand operation.
Since 2001, Guangdong Baopai Children Science and Technology Industrial Development Co., Ltd. has been one of the leaders in China's children's shoes industry.
The company is one of the fastest growing companies in China's children's products industry, with an annual turnover growth rate of more than 40%. Through the transformation and integration of the rising trend in marketing channels, and the reputation of product R & D capabilities in the industry, Baopai brought the value of the internationally renowned children's brand LITTLE BOBDOG into full play and quickly established nearly 1,000 in 29 provinces, municipalities and autonomous regions nationwide It is a chain of retail terminals and has entered more than 300 main shopping malls in first- and second-tier cities across the country. Every year, more than 2 million children enjoy the health and happiness brought by Papudo.
Enterprises are gradually realizing the standardization of modern management systems. At present, the company's management staff has reached more than 100 people. It has established three major departments: marketing center, management center, and product center. It has opened many branches and offices in Northeast, East China, Southwest, and South China. At the same time, it has established a marketing department and a self-managed department to be responsible for LITTLE BOBDOG monopoly system maintenance, support and self-operated business.
The 21st century is the century of China, and it is also the golden cycle of Chinese children's main consumption. The company will continue to focus on the development of children and adolescents. At present, Baopai is improving its corporate strategy in an all-round way, gradually widening its business scope. Through the implementation of the integration strategy, it has gradually become a comprehensive group company that integrates industry, capital operation and brand operation. Multi-category product line systems such as children's products entered the country.
Baopai has entered into strategic partnerships in the Chinese market with operators in the first-tier international brands such as "Disney" and "Snoopy," and launched a new strategic integrated operation model.
Baopai Holdings and the BOBDOG brand have joined forces to become the only comprehensive strategic partner of BOBDOG global partners. The two sides, as the core of the entire BOBDOG manufacturer alliance, jointly lead the new journey of the BOBDOG brand.
Based on the operation of international leading chain channels, taking the pioneering operation of the cultural industry, and the synergy of dozens of companies under the "MASHIMARO Brand Business Alliance" and "TRIPKIDS Strategic Alliance" as the driving factors, Baopai will use the new "full industry integration "Mode, creating a world-class children's industry cluster in the 21st century!
Baopai Holdings acquired a large amount of funds for the international brand MASHIMARO, not only becoming the first top international cartoon brand owner in Greater China to personally engage in brand industry operations, but also through brand authorization and deep integration Dozens of partner companies have been developed, forming a powerful "MASHIMARO Brand Business Alliance".
In future operations, Baopai Holdings, as the strategic core and manager of the entire alliance, will continue to provide guidance and support to these member companies in terms of capital, research and development, channels, and management, and replicate their advantages to more members. Enterprises to further enlarge the leading advantages of Baopai.
It can be said that the strong international brand value of MASHIMARO (Meng Mengtu), coupled with the strong strength of Baopai Holdings and its business segments, plus the professional talents, technical resources, and other members of dozens of member companies of the "MASHIMARO Brand Business Alliance" Capital strength, etc., together form the second cornerstone of the greater development of Baopai industrial clusters.
Paying attention to children and enthusiastic public welfare is the style that Baopai Holding and its branches have always adhered to.
In the long-term development, Baopai also regards child-related charity and public welfare as an important business mission. Baopai will also continue to increase returns to the society in the development of the entire cause.