"Shenzhen and Kunshan in the south and Ordos in the north". Ordos City, as one of the eighteen typical examples of China's 30 years of reform and opening up, has created a development miracle of the rapid rise of the regional economy; Ordos Group, as an outstanding representative of the Ordos model, has set off an entrepreneurial storm.
Following the pace of reform and opening up, since the establishment of the parent company in 1979, Ordos has experienced 30 years of continuous high profit and rolling development, and has undergone large-scale industrial expansion at the beginning of the new century. Orderly advancement, the coordinated development of the six leading industries "strategic pattern. Entered the national 520 key enterprises and the top 500 Chinese enterprises. The group currently has total assets of more than 20 billion yuan, 126 member companies, and more than 26,000 employees. In 2008, the Group achieved sales revenue of 16.7 billion yuan, foreign exchange earning of 539 million US dollars, profits and taxes of 2.46 billion yuan, and profits exceeding 1 billion yuan. As the No. 1 brand in China's textile and apparel industry, "Ordos" ranks among the most valuable brands in China with a brand value of RMB 15.006 billion.
The textile and apparel sector with cashmere textile as the leader is the group's business foundation. For over 30 years, the group has always taken “establishing national aspirations and creating world-renowned brands” as its mission, and has been pursuing the ambitious ideal of “Ordos warms the world”. It has now developed into the largest scale of production and sales in the world, the most complete industrial system, and the most mature marketing network. , The industry's most advanced technology and equipment industry leader. The production and sales capacity of cashmere products has reached more than 10 million pieces, accounting for 40% of China and 30% of the world. Product quality, market share, sales income, and export earnings have been ranked first in China's woolen spinning industry for many years. Relying on strong brand resources, the Group has continuously expanded into non-velvet areas such as high-end cashmere clothing and sweaters, menswear, womenswear, underwear, leather, down and home textiles. 1436 has become China's top cashmere clothing brand, Ordos Austrian sweaters have become another Chinese brand under the group, Ordos men's clothing, women's clothing and underwear are moving towards the top three in the industry, the large apparel industry pattern has taken shape, Ordos is achieving the world Leap of the famous brand.
The Qipanjing Industrial Park section, which is characterized by a circular economy, is the core business of the Group's second venture. The park is located in Qipanjing, an industrial town in the western part of Ordos, covering an area of 26 square kilometers. It is an autonomous region-level circular economy demonstration base built by the Group with the power of one enterprise. Since 2003, the group has completed a total investment of 14 billion yuan, and the circular economy industry with coal-electricity-metallurgy-chemical-real estate as its mainstay has been put into production in the whole chain. The three main industrial chains of coal-washing-power generation-special metallurgy-polysilicon, coal-coking-activated lime-calcium carbide-PVC, natural gas-synthetic ammonia, urea have formed a huge scale. The coal industry has an annual output of more than 4 million tons of raw coal, 4 million tons of raw coal washed, 600,000 tons of coking coal, and 200,000 tons of active lime; 1.72 million kilowatts of installed capacity in the power industry, and 6.2 billion degrees of annual power generation; 550,000 ferrosilicon in the metallurgical industry. The annual output of the chemical industry is 1 million tons of urea, 1 million tons of calcium carbide and 2,500 tons of polysilicon. The property industry supplies 30 million tons of water annually. A large number of follow-up projects such as tar hydrogenation to oil, special ferrosilicon, waste heat power generation, PVC, and alumina extraction from fly ash are being planned or under construction. The park makes full use of the rich local coal, natural gas and ore resources for processing and transformation, adhering to the new industrialization requirements of high starting point design, high standard construction, high-tech armed forces, high industrial chain extension, and high energy conservation and environmental protection. Project, large-cycle heavy chemical recycling economy model, aiming at the industrial concentration advantages of circular economy, intensive production advantages, and low-cost advantages of participating in market competition with the entire industrial chain, achieving optimized resource utilization, optimized industrial structure, and environmental protection and energy saving To optimize, a modern heavy chemical eco-industrial park is moving towards the national circular economy demonstration base.
The coal sector with coal chemical industry as the core is the focus of the Group's future development. The overall development idea is: relying on regional coal resource endowments and advantages, investing 27 billion yuan to build a coal mining-based, coal deep processing-oriented, coal logistics as the support, coal chemical industry as the core, and coal tar clean processing as the main body Recycling industry system, creating a large-scale integrated coal enterprise of 50 million tons, a large-scale coal logistics enterprise of 50 million tons, a large-scale coal chemical enterprise with 10 million tons of green injection materials and co-production of 1 million tons of tar hydrogenation and clean energy, creating horizontal clusters and vertical integration. China ’s national coal chemical demonstration base, rebuilding Ordos Group's third in the world in the coal chemical industry. At present, coal mine projects and logistics parks have begun construction, and coal chemical projects will be followed up in stages.
Standing at a new starting point for development, the Ordos Group will take the goal of "creating a world-renowned brand and building a strong enterprise for a century", and abide by the values of "serving the motherland, honoring shame, decorating homes, and casting life", and will adhere to the "speak loyalty and responsibility" "Speaking of pursuit" spirit program, carry forward the "intelligence, boldness, pioneering and innovative" spirit of enterprise, with stronger economic strength, stronger development vitality, more harmonious cultural charm to the world!
After more than 20 years of continuous development, the Ordos Group has formed a diversified business structure in which cashmere, coal, electricity, metallurgy, and chemical industries are developed simultaneously. It has nearly 100 member companies, more than 24,000 employees, and assets of more than 10 billion yuan. "Ordos", as the first well-known trademark in China's woolen spinning industry, has a brand value of 7.029 billion yuan, ranks among the most valuable brands in China, and has become a household name of "China's Top 10 Brands with Most Industry Leadership and Most Potential Development" one.
Ordos children's clothing is a category under the Ordos Group's large apparel strategic system. Adhering to the high-quality image and credibility established by Ordos in the cashmere industry and unique resource advantages, it introduces first-class clothing design and pattern technology in Europe, America, Japan and South Korea. The design of children's clothing, the choice of fabrics, and the production of children's clothing all implement China's environmental protection requirements to ensure that Ordos children's clothing becomes a favorite and trusted product for children and children. Ordos will provide green, environmentally friendly and healthy products to the majority of children and adolescents in China. (Children's Clothing Project Department)