Yashili International Holdings Co., Ltd. is a leading enterprise in infant formula in China. It has two widely recognized brands that produce, market and sell its product lines for different consumer groups. Among them, Yashili is mainly targeted at the mid-end and mid-to-high-end consumer groups, and Shi En is targeted at high-end consumers. Yashili and Shien are two leading brands in China's infant formula market.
As of June 30, 2010, the Group mainly sold products to consumers through more than 1,300 first-tier distributors, which further directly or indirectly distributed the Group's products to more than 80,000 retail stores, including Local grocery stores, regional retail chains, specialty stores and national retail chains located in provinces, cities and autonomous regions of mainland China.
Yashili focuses on product quality and safety, and strives to become an excellent company for infant formula. The Group implements a comprehensive quality control system throughout the value chain, including rigorous quality control measures in procurement, production and distribution. The Group's production processes are carried out in GMP-certified factories. The Group has passed a number of quality control measures, including ISO9001 quality control, HACCP food safety management, ISO14001 environmental management, and OHSAS18001 occupational health and safety management.
Yashili International Holdings Co., Ltd. focuses on the core products of infant formula. The Group also produces, markets and sells other food and nutrition products under the Yashili brand, providing the Group with additional growth potential. The Group's products in this segment include soy milk powder, oatmeal, rice flour and adult and adolescent milk powder. The Group has a leading position in the soybean milk powder market in China.
Founded in 1983, Yashili Group has become a well-known modern large-scale enterprise at home and abroad after more than 20 spring, summer, autumn and winter. The group consists of 7 companies including food, dairy, nutrition and health care, packaging and printing. Today, the Group's new industrial city covers an area of 138,000 square meters, the new industrial city under construction covers an area of 300 acres, and there are thousands of acres of milk sources and soy milk powder production bases in Heilongjiang, Shanxi, and Zhengzhou. The strength of the company, the pool of talents, with various professional and technical personnel and more than 5,000 skilled workers, specializing in food research and development, production and sales. The Group has introduced 15 advanced food production lines at home and abroad, mainly producing more than 200 varieties of four major series including milk powder, oatmeal, soy milk, rice flour, etc. The products sell well all over the country, Southeast Asia, Europe and the United States, and the Yashili brand is well received by consumers. , Known at home and abroad.
From the day of its birth, Yashili Group adheres to the corporate tenet of “survive by quality, develop by credit”, and has always adhered to the quality policy of “casting quality products, advocating health, continuous improvement, and satisfying the whole world”, and “relied on human use” "Healthy Food" is our responsibility, keep exploring and pursuing, and has now developed into "Top Ten Food Safety Enterprises in China", "High-tech Enterprises in Guangdong Province", "Top 100 Private Enterprises in Guangdong Province", "Intellectual Property Rights in Guangdong Province" Advantaged Enterprise "and" Top Ten Outstanding Enterprises in Chinese Brand Construction ". At the same time, various products of "Yashili" brand have won more than 30 international and domestic awards, and won the title of "China Famous Trademark". They have been ranked in the "China's 500 Most Valuable Brands" list of World Brand Conferences.
Yashili Group regards quality as life, brand as intangible assets of the company, and caring for human health as its highest duty. Every product has to go through dozens of inspection levels to ensure the quality and safety of the product. The company has invested huge sums of tens of millions of yuan to establish a domestic first-class central laboratory, introduced advanced international testing equipment, Comprehensive inspection of various indicators of other products to strictly ensure that the products meet various nutrition indicators; the Group advocates "talent is our most important asset", boldly employs talents, has attracted a large number of professionals who are good at management and proficient in management, and hire More than 10 well-known nutrition experts and dairy experts are technical consultants; a set of information management system has been established, and the CIS and "5S" management mode have been fully introduced. The central laboratory has successfully passed the national laboratory CNAL certification and obtained the experiments issued by the National Accreditation Committee At the same time, the group has passed a number of advanced management system certifications such as ISO9001 quality management system, HACCP food safety management system, ISO14001 environmental management system, OHSAS18001 occupational health and safety management system, and national AAAA-level corporate good behavior standards. Obtained QS food quality and safety License.
Facing the future, Yashili people are standing on a new starting line with a new attitude, holding high the red banner of "Striving for continuous growth and creating a century-old brand", and showing them to the world with their strong strength, innovative vitality and cultural charm.