疫情就是命令，防控就是责任。 Maternal and child enterprises supporting Wuhan to fight against the epidemic is an order, and prevention and control is a responsibility. At present, the most in short supply of epidemic prevention and control are medical consumables, protective supplies and funds for infrastructure construction for epidemic prevention and control. Faced with a pneumonia epidemic of new coronavirus infection, pregnancy ...
两年过去，马云公益基金会在全国9所乡村学校进行了寄宿制改造，撤并了11个教学点。 Two years after Ma Yun talked about merging schools and boarding schools , the Ma Yun Public Welfare Foundation carried out boarding reforms in 9 rural schools across the country and merged 11 teaching sites. At this year's luncheon, Ma Yun reiterated: School consolidation must be implemented. The combination of schools is not a single thing, we must establish ...
In the face of the epidemic, primary and secondary schools in Wuhan will unify "online classes" on February 10. On the 9th, a reporter visited and found that all the preparations for the official launch of the "Air Classroom" have been completed. Teachers have received centralized network teaching training, and students have also ...
It is not surprising whether Jiaman Clothing has been warned. The company's serious problems have already been warned by the Securities and Futures Commission. But the sponsors and auditors, as gatekeepers of the capital market, did not detect problems early, which is thought-provoking. If it is because the level is insufficient and the ability is limited, it is understandable; if you knowingly commit crimes, turn a blind eye to them, or even fight alongside companies to deceive the market, the nature of the problem is even more serious.
The so-called "productism" is based on the needs of users, creating products that exceed expectations for users, satisfying user value, and gaining the approval of a group of users, thereby gaining more users' care. At the moment, consumer demand is diversified, and "productism" is the rule. How can children's wear brands respond to this change from the product side?
On June 26, 2019, in the innovative and enterprising city of Xiamen, Haixi, Hongxing Erke, a well-known sportswear brand in China, held a unique product release show, officially announcing its entry into the children's apparel market, often from industry dealers and media across the country. Friends, together witnessed the declaration issued by ERKE KIDS to the market: "Play really 1
The children's clothing market is large and fragmented, but the overall pattern is gradually taking shape. Through a new wave of data, the future of the children's clothing market is finally traceable. According to market intelligence data from the Maternal and Infant Research Institute and Magic Mirror Market, we found that the latest online platform children's clothing category in 2019 has these characteristics.
In fact, in weaving, the child model shooting industry is only a supporting industry developed from the children's clothing industry. According to incomplete statistics, Zhili's children's clothing sales in 2018 reached 55 billion yuan. At present, there are 13,000 children's clothing production and processing units in the town, 7,000 e-commerce units, and 2,000 or more clothing supporting units.
In China's domestic children's clothing market, domestic children's clothing manufacturers, which account for 50% of the market, are basically squeezed in the low-to-medium market. Because many small-scale enterprises have to compete to reduce prices or make other people's clothes to make small profits in order to survive; Of the 50% share occupied by foreign brands, it almost monopolizes the high-end market for children's clothing in China.
More and more adult clothing is extended to the field of children's clothing. The most important reason or purpose is to optimistic about the future development of children's clothing. According to data from the Prospective Industry Research Institute, the compound annual growth rate from 2012 to 2017 is 8.65%, and it is predicted that the market size of China's children's clothing industry will reach 218.3 billion yuan in 2023.
In recent years, the performance growth of the children's clothing industry has been significantly faster than the overall level of the apparel industry, and the consumption of the children's clothing market is also showing a trend from low-end to high-end. More and more Chinese local children's clothing brands are rising rapidly, or expanding brand sub-lines, or overweighting children's clothing sub-categories, all kinds of forces are competing in a market.
With the sluggish demand in the big environment, especially in the context of the slowdown in the growth of the adult clothing market and the saturation of the men's and women's clothing market, the children's clothing industry is still in its growth stage, coupled with the extremely low concentration of the market It also gives the opportunity for brands of all sizes. In the domestic children's clothing market, there are three main tracks that are the most reliable and can be quickly entered!
Judging from the situation in 2018, the children's wear market is generally good, and most children's wear brands have shown strong growth momentum. According to agency statistics and forecast data, China's children's clothing market size will grow at a compound annual growth rate of 8.4% from 2010 to 2017, and the children's clothing market size will grow at a compound annual growth rate of 10.6% from 2018 to 2020.
The changing children's clothing market continues to bring various opportunities and challenges: some brands are picking up, and some companies are not performing well. The overall differentiation characteristics are more obvious, and the industry is ushered in a reshuffle period. Traditional children's clothing brands have halted their terminal blowout growth for the sake of 'horse racing', 'grabbing land', and 'listing dreams'.
On March 12, in the Jimo Children's Clothing Exhibition Hall of China International Clothing & Accessories Fair, the Jimo District Government and the China Textile Industry Federation held a press conference on "Building a Leading Zone for a World-Class Children's Clothing Industry Cluster". Strive for 5 to 10 years to build Jimo into the country's first world-class children's clothing industry cluster.
Wearing Bosideng, kick back, drinking Tsingtao beer ... Do you think you are back in the 1980s and 1990s? In fact, because they still have Huawei phones in their hands, these items are all trendy models in 2019.
The loosening of short-term fertility policy has promoted the development of the industry. The trend of the mid- and long-term fertility rate has been declining, and the growth momentum of the industry is mainly the upgrading of consumption. The second child policy released previously suppressed fertility needs, delayed childbearing age, and a "4 + 2 + 1" funnel-type family structure to provide better economic conditions for future generations, such as internal and external growth drivers.
Gymboree, an American children's clothing retailer, announced in mid-January that it would file for bankruptcy protection and will close approximately 800 stores in the United States and Canada and online stores on Crazy8. According to a US report on February 3, the Golden Baby website posted information that if consumers hold a Golden Baby gift card, they need to use it before February 16.
Since 2017, children's clothing in the apparel industry has attracted the most attention. The development speed of the children's clothing industry has been ahead of men's and women's clothing, and the growth gap has gradually widened. Major clothing brands have increased their layout of the children's clothing market, especially in the mid-to-high-end children's clothing market, which often goes through 2018's struggle. What changes will happen to the children's clothing market, and where will children's clothing go in 2019?
In 2018, the children's clothing industry continued to be hot. At a time when the growth rate of adult clothing has slowed down, children's clothing has become the focus of competition among major brands. In this "hundred-group battle" of major brands, consumption upgrades have helped the industry's prosperity Brand dominance embraces growth.
As the adult market is gradually saturated, many clothing brands "children" have not lost their minds. Many clothing brands including Semir, Hailan House, Peacebird, Metersbonwe, Anta, Li Ning, etc. , Join the battle for children's clothing market.
Compared with mature children's shoes and clothing with relatively low growth rates in developed countries, China's children's clothing and children's shoes market is still in a relatively booming growth stage. The main driving force for the current growth of China's children's clothing market comes from consumption upgrades, and the consumption trend of high-end children's clothing categories has become increasingly apparent. At present, domestic brands in the children's clothing market in China occupy a dominant position, but there is still a lot of market space for high-end children's clothing brands to expand.
China's children's clothing market is still in its growth stage, and the future market space is large. From the perspective of the industry life cycle, compared to the men's and women's wear industries, China's children's wear industry is still in the growth stage, which has the characteristics of rapid market demand growth and large growth space.