During the Spring Festival, due to the dual factors of the holiday and the new coronavirus pneumonia epidemic, the express delivery was not smooth. The baby milk powder purchased by Ms. Zhang, who was returning to the Chinese New Year on the e-commerce platform, was unable to arrive. Procurement, found that several maternal and infant stores have insufficient supplies, and their children need anti-allergy special medical formula milk powder is even out of stock. There are not a few mothers with similar situations to Ms. Zhang. However, with the efforts of the government and enterprises, the urgent supply of infant milk powder is being resolved.
On February 5, Danone, Mengniu, Yashili, and Ausnutria milk powder companies revealed to reporters that they have adopted methods such as cooperating with the government to open up green logistics channels, self-built delivery teams or joint mother-and-baby stores to deliver the milk powder. Delivered to consumers, the current tight supply of infant milk powder is rapidly alleviating.
Milk powder is urgent in many places, and some consumers are eager to stock up
With the sudden spread of the epidemic, in order to limit the movement of people and avoid the spread of immune, vehicle traffic is restricted throughout the country. Feihe revealed: "In the recent transportation, Feihe's freight to Wuhan has encountered layers of checkpoints, and after several twists and turns, it has been sent to the customer warehouse in Huangshi, Hubei." Danone also revealed that its sales staff also received consumer milk powder. Anxious for help.
Wang Weiguo, the founder of Xiyangyang Aiying, a mother-and-baby distributor who has a large number of stores in many provinces and cities in the northwest, lamented to reporters: "After the epidemic, we are inevitably affected. Some brands of milk powder are out of stock. Relatively large scale, large inventory, relatively small impact, the situation of some small dealers with low inventory may be more serious. At present, our stores in commercial complexes such as Wanda are basically closed, and some street stores take on In fact, after the outbreak, the number of consumers who bought in-store was less than one-tenth of the past. The number of consumers who bought through WeChat groups, mini-programs and other channels increased by more than ten times, and offline stores also It basically became a distribution point in the vicinity. "
Regarding the reasons for the tight supply, Wang Weiguo said, "On the one hand, it is affected by the poor logistics caused by the epidemic, and on the other hand, it is caused by the panic of many consumers. At present, we limit the number of consumers to buy and persuade Consumers should not stock up too much, on the other hand, they have basically suspended large group purchases, such as group purchases. For remote areas without stores, we will ship directly to customers from the main warehouse to protect consumer demand as much as possible. "
Dairy senior analyst Song Liang also told reporters: "The urgency of infant milk powder in some areas is mainly caused by two factors. On the one hand, it is due to poor logistics caused by road blockades in some areas, which in turn leads to temporary shortages. On the other hand, it is also due to the panic of some consumers, and in order to control costs, the inventory of mother and baby stores is generally very low, which also leads to a shortage of milk powder in mother and baby stores. "
However, Song Liang also emphasized that the shortages are still in areas with severe local epidemics, especially in Hubei. Supply in areas such as Shandong, Hebei, and Guangdong and Guangxi where the epidemic is not serious is basically not a problem, and from a production capacity perspective, the supply is enough. With the epidemic situation under control and the restoration of social order, the problem of local shortages will soon be completely resolved.
Government-enterprise cooperation to build a green channel, multiple measures to ensure supply
Of course, for some regions, milk powder is urgent, and the government and enterprises are actively solving it. On the one hand, dairy companies are actively setting up distribution teams. On the other hand, the government is also communicating with dairy companies to open up green channels, and certain progress has been made.
The relevant person in charge of Mengniu told reporters: "At present, we have opened green channels in Hubei Province, and green channels in other provinces are also under construction." Ausnutria said to reporters: "Because of the different epidemic situation in different regions, Hunan Province Intralogistics transportation is relatively good, but it is difficult to cross provinces; we are actively applying for green channel approval, pending government approval. "Yashili said:" The road closure will definitely affect the sales and production of dairy companies, but the government has affected us. There is still a lot of support. I believe there will be more "green milk powder channels" opened in the province. At present, Yashili's product supply in the country is sufficient. "
In addition to cooperating with the government, milk powder companies are also building their own "green channels." Danone said: "In order to protect the product supply in the Hubei market, Danone Nutricia and its distributors worked hard to eliminate various difficulties-insufficient staff, dealer office staff volunteered to join the order tally team; logistics could not keep up, distribution The merchant drove his own car to deliver goods one by one; The road was not accessible, so he agreed with the store to deliver at the designated place. Danone New Dixia's move also received Beijing Leyou, Beibei Bear, Wuhan Cohen Baby, Wuhan The support of maternal and infant stores such as Man Man Ai. Many parties work together to create a flexible and efficient supply system. "
Ausnutria said: "During the epidemic, Ausnutria also launched the corresponding emergency response mechanism. In the sales section, if consumers have purchase needs, they can call the Ausnutria customer service hotline to inquire about sales stores. At present, we have cooperated with national cooperation stores to provide Door-to-door service; if offline delivery cannot be coordinated, Ausnutria will transfer to the brand's flagship store for express delivery. "
According to Feihe, Feihe's logistics and transportation team constantly communicates and actively handles Wuhan permits to ensure the sufficient supply of Wuhan customer warehouses. All warehouses are also being arranged in accordance with the shipping list to ensure that the baby's fresh rations are uninterrupted while ensuring the safety of transportation and epidemic prevention.
"In order to solve the subsequent transportation problems, the Feihe logistics transportation team is also actively changing the shipping mode: before shipping, contact the provinces and regions and the distributors in advance. Let the carrier deliver to the designated area, and the distributors will pick up. , Feihe Logistics Center is intensively adopting the "four increase" action to maximize the protection of the market supply: increase the number of vehicle sources, the number of front-line operators; enhance personnel training, strengthen daily publicity and protection; enhance information collection, and actively collect and track Line restrictions; increase shipments and increase shipments of fresh milk powder. "
With the efforts of the milk powder company, Ms. Zhang also recently received a call from the mother and baby store and received the urgently needed medical special formula milk powder.
With the spread of the epidemic, preventing the spread of the virus is also the most important issue in milk powder distribution.
The relevant person in charge of Ausnutria said: "Our store delivery service staff will do a good job in advance of product disinfection, personal temperature measurement, wear masks and other protective measures in order to ensure consumer health." Danone Nutricia Launched "contactless home delivery service". Thousands of "chief milk officers" in sales stores across the country arrived on time after the holidays. After training in protection regulations, they were equipped with protective measures such as masks, glasses, hats, gloves, etc., and connected to the last mile by means of electric vehicles, bicycles, and other means of transportation. grain.
Reporter: Baijiahao @ 蓝 core Finance