Faced with the severe pneumonia epidemic situation caused by the severe new type of coronavirus infection, all walks of life are participating in extensive assistance. While protecting the health of family members, how to effectively protect children's healthy growth at home and high-quality parent-child companionship has also become a concern for many companies.
Among them, Alibaba Entertainment and Youku Video responded positively. Youku launched the “Class at ??百乐宫网上游戏?? Program”, which uses the Internet platform ’s on-demand and live broadcast capabilities and cooperates with the education department's plan to continue to carry out education work for children whose school start has been postponed and offline courses affected .
Youku children and Youku parents and children are especially targeted at the characteristics of 0-12 year-old children to meet the needs of parent-child education. Under the "School Class at ??百乐宫网上游戏?? Program", a new class of "learning at home that can be learned at home" is introduced. Table "," Parents' Speed Class ", and Youku Children + Ali Sports jointly launched" Sports Class at ??百乐宫网上游戏?? ", integrating high-quality resources in the industry to accompany parent-child families to overcome the crisis.
Youku Children, Youku Parent-Children, Ali Sports cooperate with multiple education brands to launch free high-quality course content to serve parent-child families
At present, parent-child family users have more and more diversified demands for online content, meanwhile, they have gradually expanded from entertainment content to educational content, and have put forward higher requirements for content quality. As a head content platform, Youku Children has more advantages in content planning, product technology support, and education system development. At the same time, it has attracted more and more high-quality content partners to join it.
It is reported that Youku Children currently cooperates with 29 educational brands such as New Oriental, Beijing Normal University, Baby Bus, and so on. It is limited to launch 478 high-quality paid education courses. At the same time, the "new curriculum" pays more attention to the age division of users and builds a knowledge system, forming a daily course theme, which are 0-2 years old, 3-6 years old, 7-9 years old, 10 years old + children of different ages. Provide high-quality knowledge content, covering a systematic knowledge system of 30 growth dimensions, including language skills, thinking training, habit formation, quality education training (beauty education, dance, STEAM education, etc.), English, Chinese and other discipline ability training, ⾃ 1 ⽉ 31 Day—2 ⽉ 29 ⽇, children can click on the “new schedule that can be learned at home” through Youku (client + TV) children's channel every day to check in.
In addition, in order to help children exercise at home and increase their interest in sports, Youku Children, Ali Sports, together with Peking University's Department of Physical Education and Research, Olympic champion Xing Aowei, Dongfang Qixing, Youken Basketball, Aijia Children's Fitness The training institutions jointly launched "Sports lessons at home". The course uses the Internet platform's on-demand and live broadcast capabilities to provide high-quality knowledge content for the physical development characteristics of children at the age of 3-15 + years. It improves balance, speed, sensitivity, flexibility, strength and other physical qualities in all aspects to cultivate children's sports interest. , Develop a good habit of love sports.
At the same time, Youku Parent-Children launched the "Parent Speed Learning Class", combining 20 cooperative institutions such as building blocks for childcare, rice cake mothers, and parents, combined with 30 expert courses such as Cui Yutao, Luo Jing, Ye Zhuang, and launched 168 family parenting courses. It is updated every day, and it is not the same every week. It actively creates speed learning classes for parents and provides high-quality child companions. The course covers hot topics of parenting such as family health care, healthy recipes, parent-child interactive games, parenting puzzles, home sports, etc., helping parents solve "what to watch with their children at home", "what to play with their children at home," and "how to care for children with minor illness and pain at home" "How to rule a bear child" and other difficult problems.
In the special period of the epidemic, Youku Children, Youku Parent-Children, and Ali Sports quickly launched "new schedules that can be learned at home", "parents' quick lessons" and "physical lessons that can be taken at home". Numerous families provide more efficient and convenient access to children's education resources and more comprehensive solutions. They have grown up with Youku's masses of parent-child users in education and fun. At the same time, it has also demonstrated the temperature of Youku Children's Platform and will "accompany children to explore the world. The "good" brand mission and social responsibility are carried out to the end.
Strengthening efforts to integrate high-quality educational resources and the industry to build a quality children's content knowledge base
With the development and deepening of the vertical field of mother and infant parent-child, Youku children use their platform power and the ecological model of the Ali economy to continuously improve the education service experience in the digital economy era. At the same time, Youku Children is also further strengthening the deep cooperation with children, parent-child education-related content institutions, industry big V, etc. with a more open mind and stronger resource coordination ability, and constantly consolidating and improving the core of Youku Children in the professional vertical field. Competitiveness.
In order to present users with richer and more diversified high-quality content and experiences, in addition to cooperative brands such as Baby Bus, Bewa Growth Park, Little Banlong, Mochi Mom, and Youyang, "new schedules that can be learned at home", "parent speed "Learning small classrooms" and "Sports lessons at home" are also looking for more quality education and training institutions, parent-child service agencies, and outstanding teachers to provide more quality education and growth systems for children and families aged 0-12. Live public lessons, quality on-demand lessons.
At the same time, in order to help partners expand brand influence and improve customer acquisition efficiency, Youku Children devoted more resources to the "new curriculum", opened the Youku App, and the top navigation bar slides to "Children" or "Parents and Children" "Channel, you can directly click on the" new schedule that can be learned at home "in the focus map and navigation bar of the first screen, you can enter the special area, and will promote related program content according to different specific topics every day. During the operation of the plan, all high-quality content added to the new curriculum will be given priority to promote resources as long as it matches the theme of the day. In this way, not only can help partners achieve effective exposure of their content and brand, but also accumulate a large number of core groups, thereby achieving a win-win situation.
In the severe situation of epidemic prevention and control, the Ministry of Education also emphasized that some online learning content such as epidemic prevention knowledge and education can be arranged to protect children's physical and mental health. More high-quality content organizations related to children and parents can further explore the depth of “new lessons that can be learned at home” with Youku children, “you parents’ speed learning small class ”and“ you can take physical education classes at home ” Cooperation to help children 0-12 years old and parent-child users grow together.
"New curriculum that can be learned at home" platform audio-video on-demand content cooperation plan:
PC access to Youku "Open Platform · New Knowledge" cooperation application address:
http://om.youku.com/home/detail?openCategory=8701, register an account, and complete the "free authorization" certification registration. Upload relevant program videos according to platform requirements.
"New Lessons That Can Be Learned At ??百乐宫网上游戏??" Platform Video Broadcasting Cooperation Solution:
Visit the Youkuyou broadcast address (http://yklive.youku.com/edu) on the PC side, register for an account, complete the authentication and settle, and select the broadcast.
Join the "New Schedule" course alliance, or consult: firstname.lastname@example.org