In October 2018, Suzhou man "Xu Mou" brought his gang to Shanghai. Before coming to Shanghai, he has "drilled" his money-making routines in Beijing and Suzhou. In Shanghai, he threatened to "earn" 10 million.
Their goal is to "acquire" the major education and training institutions in Shanghai, and the "make money" approach is to close these institutions.
Over the next one year, more than 30 stores in more than 10 education and training institutions in Shanghai were like dominoes, and one after another closed. And before the closure, they all went through investment cooperation, institutional transfer, and legal person change.
The education and training market in Shanghai has been turned upside down, and a large number of parents have suffered losses.
On November 12, after careful investigation, the Shanghai Public Security Economic Investigation Department launched a centralized collection operation in Shanghai, Jiangsu and other places, and arrested six criminal suspects such as Xu and Zhang in one fell swoop, successfully cracking down on the acquisition of educational institutions that have difficulty in operating. "Routine run" type contract fraud case that squeezes out the store's residual value and sells courses in a malicious manner while deceiving funds.
This is also the first such case cracked by Shanghai.
Xu was arrested by the police
The case was broken, but the doubt remained. Why do so many education and training institutions fall into a "routine run" in such a short period of time?
Massive acquisition of training institutions and campuses
"Xu Mou" real name Xu Feng, under the title of "CEO of Shanghai Youyu Education Technology Co., Ltd.", under the name of more than 10 campuses, acting as an investor. His appearance is often regarded as a "savior" by some education and training institution operators.
However, in November 2018, although they have easily acquired two education and training institutions in crisis, including Baozhicheng and Jianlinshushu after coming to Shanghai, these two institutions together have only 4 stores. , The scale is too small. Xu Feng needs to start a large-scale education and training institution as soon as possible to serve as his breakthrough to enter the Shanghai education and training market.
At this time, the old Shanghai early education institution "Peizheng Tease", which was founded in 2003 and has many stores, appeared in front of him in a timely manner.
In the second half of 2018, Peizheng didn't get the financing amount as scheduled, and some stores lost money again. The "burst shop" caused a wave of parents' fee refunds, which caused the capital chain to break.
In mid-January this year, Peizhen Tesla's stores in Qihang, Minhang Gumei, Jiading Nanxiang, Changning Tianshan, Minhang Pujiang and other places have closed and closed. Other stores are also difficult to maintain. A large number of parents gathered at Peizhen's Tea headquarters Refund.
Peizheng teased a store in the early education center (data map, 16 stores not acquired by Youyu)
According to Peizheng's commendation executives, at this time, Xu Feng found Peizheng's affiliate director "Yu" in the name of "Baozhicheng" operator "Baozhicheng" and offered to invest in Peizheng. comma. According to Pei Zheng, the then assistant to the president, Mr. Wang said that during the communication, the new investor "showed strong strength" and "knowledge of the profession of the early education industry." The investors not only took over 16 stores, but also promised to pay employees two months of arrears of social security and pay wages, so that the stores would continue to maintain class operations and solve the plight of Peizheng.
In order to facilitate investment injection and speed up the acquisition process, Xu Feng proposed to use the new company that was not used after Yumou's registration as a "shell" to operate the acquisition. One is called "Shanghai Youyu Education Technology" and the other is "Shanghai Xiao Culture Communication". In Xu Feng's vision, "Yuyu" will serve as the "platform headquarters" of all education and training institutions under his name; and "Xi Ao" will serve as the acquirer and actual operator of Peizheng's various stores. Yum is responsible.
On February 18 this year, Yu Mou transferred the "You Yu" company to Xu Feng and became the "Headquarters" of Xu Feng. "Tianyancha" showed that after the transfer, the legal person of Youyu Company was changed to "Zhang Hongliang", and this person was the "top bag legal person" of the Xu Feng gang; "Wu Hanyang" and "Baoxue Technology" became Youyu In the Xu Feng gang, "Wu Hanyang" is full-time responsible for identifying targets and opening up markets.
Ms. Fan, who had been the personnel manager of Youyu Company from May to July this year, provided reporters with a payroll, roster and revenue statement for January to June this year. On February's payroll, Youyu Company had 18 employees. Xu Feng held the position of "CEO" with a monthly salary of 50,000 yuan; Wu Hanyang was the "CEO assistant" with a monthly salary of 15,000 yuan; Zhang Hongliang served as the "administrative manager". Among the 18 people, Yumou and other 7 people were Pei Zheng's original employees. After Pei Zheng's closing, they switched to Yuyou and held positions such as marketing, investment promotion, and teaching.
After the acquisition of Peizheng, the campus was merged into 8 campuses: Tianlin, Quyang, Longchang, Meilan Lake, Dahua, Beishan Bay, Liu Xing, and Yangtze River. Former Pei-Zheng Jiangwan Stadium campus was acquired and renamed as "Baozhicheng Jiangwan Campus" because it is an independent franchise called "Yinbei Business Information Consulting". On the roster in February, Youyu Company has a total of 3 institutions, 13 campuses, and more than 190 employees. It is a large alliance of education and training institutions. Xu Feng called it the "BO Alliance" and asked 13 campuses to gradually switch to the unified brand "Weile Education" in the future.
How did the Xu Feng gang make money on these acquired institutions and campuses?
Do not pay transfer fees, transfer sales income into their own accounts, default on teachers' salaries, refuse to pay rent ...
Zhengde East Road Peizheng teased the former person in charge of Jiangwan Stadium Campus Li, who was also the legal person of the operator Yinbei Business Information Consulting Co., Ltd.
She recalled to reporters the experience after the acquisition of the campus: On January 21 this year, under the operation of Xu Feng, Li transferred the equity of Yinbei Company to "Shanghai Baoyue Education Technology Co., Ltd." and no longer served as Yinbei Legal person. The two parties agreed that Xu Feng would pay hundreds of thousands of transfer fees to Li. Unexpectedly, after Xu Feng acquired the training institution, not only did he not fulfill his promise of the transfer fee, but also directly transferred the sales revenue of the course to his own account. Li said that the new principal sent by Xu Feng brought a new POS machine to transfer the income from class and course sales to an account under his control, and at the same time asked institutional teachers to increase sales efforts and encourage parents to renew their fees.
The income statement obtained by the reporter shows that in March alone, Pei Zheng teased the Jiangwan campus with a sales income of nearly 80,000 yuan. While taking course sales revenue, Xu Feng was in arrears with teachers' salaries and refused to pay rent. Until May, the campus was locked by water and electricity.
After getting it, "squeeze out" the surplus value quickly, until the door is closed
This is the core of the "routine run":
The Xu Feng gang specifically targets the operation of unstable education and training institutions. In the name of purchasing equity, it uses various shell companies to come forward to operate. After getting the education and training institutions in hand, it earns book funds on the one hand, and on the other hand "Continue to sell courses," squeezing out "the surplus value quickly, until the leased property closes forcibly.
The complicated transfer of equity causes parents to be kicked at each other when the parent defends their rights.
The use of shell companies and "top-pack legal persons" also allowed the Xu Feng gang to hide behind and "cut" disputes. In the Xu Feng gang, there are still people who are responsible for the aftermath of the aftermath. After the institution collapses, they will show their perfunctory parents and delay time.
Thirteen campuses are closed, and to maintain the above-mentioned "routines", the Xu Feng gang must constantly find new goals.
The reporter compared the salary table of Youyu Company for several months. It can be seen that in March, Xu Feng acquired the education and training institution "Dimensional Robot". Skyeye inspection showed that its operator "Shanghai Red Snow Education Technology Co., Ltd." was " Youyu's direct acquisition, and the legal person also changed to "Zhang Hongliang"; in the same month, Baozhicheng Nanqiao Campus was closed; in April, Peizheng teased Bechamp Bay Campus; in late April and early May, the educational training institution "Xinha Early Education "It also became the target of the Xu Feng gang, and the head of Xinha's early education" Zhang Hui "joined the Xu Feng gang and became one of the backbones in the future.
At the beginning of May, another "big goal" appeared. It was "Qiao En Children's English" with 16 stores in Shanghai. According to Li Mouxia, a person in charge of Qiao En who has been arrested by the Pudong Procuratorate for contract fraud, Qiao En has never made a profit from March 2016 to the end of 2018, although the agency used "buy one year and get half a year" " "Buy two years and get one year" and other methods to sign an agreement with parents to earn an advance payment, but only barely maintain the company's operations. Not only that, in October 2018, Qiao En encountered difficulties in capital flow and was unable to pay employees' salaries normally. Li Mouxia, knowing that the previous sales promotion method could not stop the loss, she continued to use the previous sales promotion method to deceive the parents' trust to sign the contract, and used the method of "borrowing new and returning old" to fill the previous customer's refund.
Several reporters confirmed to Qiao En's senior executives that Xu Feng's gang was "participating in it" during the closing of its stores in May.
On April 9th, a wave of parental fee refunds occurred in Qiao'en Pujiang Campus, making Qiao'en, which was already financially difficult, even worse. Around April 20th, Xu Feng found Li Mouxia, claiming that he could invest to solve Qiao's financial tension. On May 9th, Qiao En and You Yu signed a cooperation framework agreement, which agreed that You Yu would inject capital of 5.1 million yuan to reorganize Qiao En. On May 10, You Yu moved into Qiaoen to take over book funds and the operation of the institution. On the same day, Qiao En also deliberately held a press conference on the introduction of new investors. Unexpectedly, on the afternoon of May 10th, unknown personnel suddenly appeared in Qiao'en Zhabei campus to incite parents to refund their fees. Immediately, on May 11, Youyu unilaterally announced the termination of the cooperation framework agreement on the grounds that "Qiaoen Education Group concealed unfavorable factors".
On the scene of the press conference held on May 10, the tall one in the middle is the "Wu Hanyang" representing Youyu Company.
Qiao En's executives provided reporters with a long chat record of Li Mouxia and Xu Feng.
In the record, Xu Feng suggested that Li Mouxia needed to provide 50,000 yuan for each store before he could proceed with the acquisition to change the equity, so that Li Mouxia was no longer Qiao En's legal person. However, he turned a deaf ear to the demands made by Li Mouxia to pay foreign teachers and pay the school district electricity bill.
In the chat history, Xu Feng repeatedly asked Li Mouxia to "save you or the company" "Do this to avoid criminality to the utmost ..."
On May 13, all 16 of Qiao'en's hopeless capital injections closed overnight. According to Qiaoen executives, in this two-day period, You Yu took away Qiao En's only small amount of funds on the books and sales revenue of some stores.
In the Wechat chat records between Li Mouxia and Xu Feng, Xu Feng repeatedly asked Li Mouxia to "save you or save the company."
"Save you or save the company?" This question is not difficult to answer for the original French people who are not doing well.
By turning the training organization out and avoiding closing the door in your own hands, you do not need to face the huge social pressure in the future when closing the door, thereby "relieving". Therefore, this is the reason why the Xu Feng gang can successfully acquire with a number of legal persons of education and training institutions.
I feel that the Shanghai market is "almost" and I plan to go to Guangzhou to continue cheating
In August this year, the reporter had a short text message exchange with Xu Feng. During the exchange, he accused reporters of reporting falsely and viewed the industry too little, while describing himself as a "savior" for entrepreneurs in the education industry. The implication is that he rescued these poorly run educational and training institutions.
On September 2nd, the baby met Huangpu Center. The parents were greeted by a locked door with a reminder notice on the door.
Social opinion has not allowed the "savior" to converge. In October of this year, an education and training institution in Minhang's Qiaoqiao was cheated again.
The institution is called "Mitte Children's English" and is located on the second floor of Yingding Business Building, 688 Yingxing Road. Mr. Zheng, the person in charge, told reporters that Mit opened in 2016 and has been operating well. The daily operations are handled by Mr. Zheng's wife. Earlier this year, due to his wife's poor health, Mr. Zheng intended to transfer the institution. In early September, a colleague introduced him to Zhang Hui, saying that Zhang Hui was interested in acquiring. Mr. Zheng remembered that the two sides met at Xujiahui Metro City at that time. During the negotiation, "Zhang Hui sounds very professional, and speaks eloquently about the industry. He also puts out a full set of plans on how to operate after the acquisition, which makes people feel they can be entrusted."
After two rounds of negotiations, on September 27 this year, Xu Feng came forward and signed a formal acquisition agreement with Mr. Zheng. The reporter saw that in the agreement, the actual purchase was "Shanghai Xinqing Culture Consulting Co., Ltd.". This reporter is no stranger to this company. It is the operator of Shencheng, another educational and training institution, and Baby Herring was an organization that was cheated in September. After the herring baby closed, Xu Feng used Xinxin to run a new scam. But Mr. Zheng, who was in the drum, knew nothing about it, and the two parties agreed that more than 200,000 yuan of funds on the training institution's books would be left to the next family to deal with unsold hours. After the transfer, Mr. Zheng will receive a transfer fee of 200,000 yuan, which will be paid in two installments. On September 30, both parties completed the change of business registration information, and Mitte's legal person was changed to "Sun Yaping" that Mr. Zheng had never seen.
Since then, things have developed just like any other institution.
In the Xu Feng gang, Sun Wei, who had been in charge of the aftermath, became the actual person in charge of Mitt. After receiving the online banking U shield, more than 200,000 yuan of book funds were quickly transferred. On October 10, Sun Wei paid the three teachers in the school a salary of September and asked them to persuade their parents to renew the fee. On October 25, some parents heard that the training organization changed their boss. When they searched the Internet for relevant ??百乐宫网上游戏??, they saw Sun Wei's photos. Then the parents gathered at the school and blocked Sun Wei's request for an explanation. Facing angry parents, Sun Wei said that he would not close the training institution, promised to maintain it for at least half a year, and again paid 10,000 yuan to pay some of the teachers' salaries. But since then, Sun Wei disappeared and never appeared again. At the end of October, the lease of a classroom expired, and without anyone renewing, Mitte closed the door ...
According to the reporter's understanding, Mitre Children's English is the last of the more than 10 Shencheng education and training institutions run by Xu Feng's group. Afterwards, in the face of emotional parents and employees who were owed wages, Mr. Zheng had no choice but to coordinate afterwards and divert the children to several other education and training institutions nearby.
According to people familiar with the matter, Xu Mi felt that the Shanghai market was "almost" after Mitte closed, and he had planned to go to Guangzhou for "development" and had set out to explore the market in Guangzhou.
The shares of many deceived training institutions operating companies have been repeatedly transferred, forming an extremely complex equity structure.
A total of more than 6 million yuan was defrauded, causing a loss of more than 10 million yuan
In fact, the gang has been eyeed by Shanghai police.
According to the investigation by the Shanghai Public Security Economic Investigation Department, since October 2018, the criminal suspect Xu has been involved in huge debts and has no own funds. He has gathered Wu and others to create a so-called "BO alliance" and "education complex" "In the Shanghai education and training market, we sought education and training institutions that have difficulty in operating or are eager to change hands. By committing to the original shareholders of the institution, such as" dividends and bearing liabilities ", they deceived the original shareholders' trust and acquired a total of over 10 education and training institutions in Shanghai. More than 30 stores. During the acquisition process, Xu will also ask the family to leave the book funds for business and pay the store rent for several months in advance.
After defrauding the right to operate the store, Xu and others did not care about daily operations such as course setting and staffing. Instead, they replaced the cash-receiving POS machine as soon as possible, and required employees to have no actual performance in the organization by means of index allocation In the case of ability, using discount promotion as a bait, maliciously selling courses to the outside world, and directly deducting huge sums of tuition fees into the account that Xu actually controls.
On the other hand, Xu and others also delayed payment of equity transfers for various reasons, and operated negatively by maliciously defaulting on rent, employee wages, and social security. After the agency's residual value is quickly squeezed out and the store is closed, Xu and others will lead the rights activist to the original shareholder for various reasons such as "the original shareholder concealed the actual operating status and the transfer agreement is invalid". As of the incident, Xu and others had defrauded the original shareholders' funds of 16 institutions for more than 2 million yuan, resulting in a total loss of more than 10 million yuan for students and parents.
In addition to the above-mentioned education and training institutions, there are many education and training institutions such as "Routine Run", "Famous Growth Center", "Yuebao Garden", and "Zhuyin Art Space".
The deceived institution "Yuebaoyuan"
During the investigation, the police also found that Xu still had the criminal facts of defrauding investors for a total of more than 4 million yuan on the grounds of acquiring well-known training enterprises and establishing education and training brands.
At present, Xu and other five criminal suspects have been arrested by the procuratorate according to law for suspected contract fraud. Another criminal suspect has been released on bail pending trial. At present, the case is still under investigation.
Police tip: choose a licensed educational institution
Shanghai police reminded consumers:
An educational institution with a school running license issued by the education department and business department should be selected;
At the same time, according to the relevant provisions of the "Opinions on Regulating the Development of Off-campus Training Institutions" issued by the General Office of the State Council, off-campus training institutions must not charge a one-time fee that spans more than 3 months. Parents should not be tempted by large discounts and purchase a course that spans more than 3 months.
When it is found that educational institutions use personal collection accounts to collect money, they should be vigilant and verify, and never listen to the words of criminals.
On the other hand, the "routine run" sounded a "warning bell" for Shencheng's education and training market, and it is urgent to step up regulation.
Shanghai also recently released the “Opinions on Strengthening the Management of Training Institutions in this City to Promote the Healthy Development of the Training Market” and the “Measures for the Supervision and Management of Shanghai Training Institutions”. On the basis of the scope of skill training, various types of training and similar services (excluding special training) such as cultural and artistic counselling, sports guidance, scientific and technological training, infant care services (childcare), and early development guidance services are added. At the same time, the “combination boxing” of standardized management was introduced, including: establishing and improving a “black and white list” system, optimizing the implementation of training contract model texts, and improving the management mechanism for pre-charges of training institutions. The "Development Opinions" and "Supervision Measures" will be implemented from January 1, 2020.
Author: News on the concept of Mao Jinwei Wu Lin Hua