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Toys 'R' Us announced that it will return to the United States in November. Is the junk on the shelf or the king returning? Another "blaze" of the toy industry is about to begin!

发布日期: 2019年08月01日 Source: Toy Frontier Release Date: August 01, 2019 Baby toys

Recently, Toys R Us announced that they will return to the United States in November this year. They are expected to open a store in Houston, Texas and Paramus, New Jersey. In September 2017, Toys R Us applied to the court for bankruptcy protection due to a debt of up to $ 5 billion, hoping to obtain financing and achieve debt restructuring, but ultimately failed to do so.

Since Toys R Us announced its bankruptcy and liquidation, the largest toy retailer has planned to make a comeback in the North American market, relying on the property rights of some of the sub-brands that have been retained and the impact of the 15% -20% toy market share in North America. Li, the return of Toys R Us this time has changed a lot compared to before.

Streamline store space and create new offline retail experience

In the planning of Toys "R" Us, each of the ten stores hoped to be opened by 2020 will reduce the area of each store from 40,000 square feet to 6,500 to 10,000 square feet. Although the impact of cost factors cannot be ignored, the move of Toys R Us aims to reduce the distance between consumers and toys in offline space and create a richer experience link in a limited space.

The new retail experience, as the development direction of the large retail industry, is committed to allowing consumers to contact and experience products at close range, and to provide high-quality services to ultimately promote consumption. Facing the market share of e-commerce platforms, the new retail experience has gradually become the best weapon for offline stores to fight back. And for the toy industry with children as its main audience, experiential sales are more attractive to children. Offline events, seminars, hands-on experience with video games, and interactive gaming experiences will all become the new sales points for Toys R Us in the North American market.

In order to maximize the advantages of offline, toy content + technology will become the main content of the user experience in the new Toys R Us store. Strive to minimize the impact of the convenience and cost-effective advantages of online purchases.

Abandon traditional concepts and open up online and offline barriers

It is worth noting that the "rebirth" toy R Us is now a combination of Tru Kids Brands and b8ta. Toys R Us is still responsible for the original part, using the power of brand + service to recall former fans offline, and b8ta is responsible for the software part including management and operation. At the same time, the most important thing is that through the establishment of such a platform, Toys R Us will try to allow online sales. This is a new attempt for Toys 'R' Us, which was once suppressed online. If the new retail experience shortens the offline space between consumers and toys, then b8ta's intervention represents a revolutionary first step for Toys R Us Online.

The division of labor with technology companies not only ensures the integrity of its original business, but also has the opportunity to develop online. Although Wal-Mart and Amazon are still the biggest rivals of Toys "R" Us, wanting "revenge" cannot be accomplished overnight.

From a global strategy point of view, Toys R Us can return to the United States with this courage. The Asian market and the European market have greatly enhanced it. In the situation where the overseas market is far from saturated, Toy R Us continues to increase the number of stores Quantity, accelerate the layout to support a larger market.

Toys R Us's return can be described as joyful and worrying. In the year when Toys R Us disappeared, toy brands such as Hasbro and Mattel had different degrees of losses during their bankruptcy and liquidation, and Wal-Mart, Amazon, and Target have quickly divided the toy market Share. After November 2019, it is not known how the pattern of American toy brands and channels will change due to the return of Toys R Us. But what is certain is that another "dramatic storm" in the toy industry is about to begin!

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Reviews

Le Mom

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 8 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

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