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Returning to the Australian market, can Toys R Us use this to regain a new life overseas?

发布日期: 2019年06月11日 Source: Toys Frontier Release Date: June 11, 2019 Baby toys

Toys R Us recently reached an agreement with Hobby Warehouse, Australia's largest toy mall, and decided to return to the Australian market on June 12 local time.

In May 2018, after Toys R Us failed to reorganize, it failed to resist its wave of bankruptcy in Australia. At the time, this was the third major bankruptcy and delisting after the United States and Britain.

But after a year, Toys R Us is ready to enter the Australian market again, of which Australia and New Zealand will become the main "battlefields" of Toys R Us. In the agreement, Hobby Warehouse is allowed to list multi-brand toys on the online platforms of Toys R Us and Babies R Us, including Disney, Lego, Mattel, etc. In addition, it is worth noting that the online platform will also sell Tru Kids Brands toys.

The reorganization of the brand sounded the counterattack

Toys R Us retained few intellectual property rights during the bankruptcy and liquidation period, and Tru Kids Brands, as a strategic new brand created by Toys R Us, has the task of regenerating with these intellectual property rights.

In terms of staffing, we can feel the importance of Toys R Us to Tru Kids Brands. Richard Barry, the former president of the retail unit of Toys R Us, took the position of president of Tru Kids. The vice president was authorized by Toy R Us The president of the subsidiary, Yehuda Shmidman, served as its original goal. Toy R Us could use this to turn around in the country, but it was a good start to return to Australia.

On the other hand, this also means that Toys R Us has begun to attach importance to the development of independent brands. In this way, it can increase its own competitiveness without being stuck with the authorization of major toy companies. Second, independent brands can leave more Users, relying on enough stickiness, Toys R Us can have the opportunity to reach other related fields in the future.

Focus on online stores and reduce offline experience stores

Tru Kids Brands is very different from Toys 'R' Us, both in terms of business strategy, store category and store size. They have made very big changes, especially in making Toys R Us. In terms of digital content and retail channels.

The reorganization in Australia also proves this. On June 12, only the online store of Toys R Us was opened. It is expected that it will take almost a year for the offline experience store to launch. The change this time means that Toys R Us is moving towards a transformation in overseas markets, with the Internet as the center of marketing and the number of experience stores. This will reduce operating costs, warm up at the fastest speed, and make a comeback.

On the contrary, the layout of Toys R Us in the Chinese market is expected to expand to 400 offline stores in 2021. This completely different strategy benefits from their judgment on the market. The increase in the Chinese market and the population base are sufficient to support the survival and even profitability of offline stores; in overseas markets, the impact of Amazon and Wal-Mart on retail has been evident.

Establish a new category of stores, align with "new retail"

In addition to the number, the types of overseas experience stores have also changed a lot. The new company is also trying to pop up stores and pop-up stores with Internet characteristics to break the traditional stores to consumers. Alas, at the same time increase the focus on both the in-store experience and customer service, move closer to the "new retail" approach, and try to use services to drive consumption.

This comeback in Australia this time can be regarded as an attempt by Toys R Us. In addition to the huge Asian market, the United States is the position they want to recapture. As the world ’s largest toy retailer, you must not give up the market of the largest toy consumer. However, even if Toys R Us is on the battlefield, it is best to work on toys that have not been completely replaced by Amazon. Jefferies analyst Stephanie Wissink said that retailers such as Toys "R" Us may grab a 35% market share in the future. But such data is actually not optimistic and the later the time when Toys R Us "reborn" in the United States, the proportion will be smaller.

Toys R Us has the opportunity to continue its life in the U.S. market through the reorganization of new brands and new strategies. Blessing the preferences of local consumer groups and consumption habits, whether it is Amazon or Wal-Mart, e-commerce cannot completely replace Toys R Us However, the future operation status is currently unpredictable and can only be left to the market.

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Le Mom

  • (Visitors) 5 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 5 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 5 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 5 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 5 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 6 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 6 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 6 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

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