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High-end diapers develop and compete day by day, and the price war continues? Who is hurt by the low price competition for diapers?

发布日期: 2019年05月30日 Source: Diapers Follow Release Date: May 30, 2019 Baby care

In the past ten years, driven by the multiple bases of population base, second child policy, and consumption upgrade, the diaper industry has developed rapidly. In recent years, the diaper industry has begun to enter the Red Sea market, and competition has become increasingly fierce. And when everyone thinks that the industry trend of diapers is moving towards high-end, the intensification of day-to-day competition has actually led the market to a different situation ...

First, the sudden price war!

Recently, a reporter visited the baby diaper manufacturers and learned that the diaper market is currently facing a fierce price war. In addition to domestic brands and Weishang brands participating in the war, even big foreign brands, including Pampers, Curious, etc. have carried out price reduction strategies. Some people in the industry said that the sharp turn of prices has made those local diaper companies that were eager to rush into the high-end racetracks caught off guard. Some people in the industry said that the intensification of the price war will accelerate the reshuffle of the industry.

Second, the scourge of the rise of domestic products?

The mother-to-child population in China has a large base and a wide coverage, but the penetration rate of diapers is still low compared to developed countries. At present, the main battlefield of baby diapers in China is mainly concentrated in some of the larger cities in high-tier cities and low-tier cities. In counties and rural markets with higher birth rates, especially in rural areas in the central and western regions, many families do not even use them to save money Diapers, lower penetration. Therefore, in this case, price has become an important factor affecting their choice. Coupled with the county and township markets, mother and baby stores are more concentrated, and the phenomenon of price fights between stores is more obvious. In terms of price, domestic brands are more attractive than foreign brands, and in the market where prices are compared, foreign brands are not Very willing to enter, which has also created opportunities for the rise of many domestic brands and Weishang brands.

With the continuous increase in penetration, the diaper market has increased in large numbers in these sinking areas. The demand for low-end diapers in the market has naturally risen, and competition between the rising brands in the sinking market has emerged. The price war starts from here Development, and spread from bottom to top, gradually affecting foreign brands. Domestic brands have lowered their prices and launched low-end products, mainly in low-tier cities, while high-tier cities have increasingly tight market stocks, and foreign brands have to join the price war.

Third, low-end products regain market?

In fact, with the increase of per capita income in society and the downward impact of consumption upgrades, the overall national consumption concept is also constantly upgrading. Consumers' requirements for various aspects of products, especially for quality, are generally getting higher and higher, and their purchasing power is also improving. This is an important background for the high-end trend of diaper products.

However, competition between brands for low prices is becoming increasingly fierce, and foreign brands that once stood high have begun to step down from the "sacred altar" and launch low-price products. Low-end diaper products have returned to the market with a stance to seize the mainstream market. The high-end trend of diapers seems to have become a false proposition. It is understood that in the current situation of the overall slowdown of the mother and baby market, many diaper manufacturers have stated that their performance in the high-end market has been unsatisfactory, especially in terms of volume. The main product of business development. In the eyes of many mother and infant consumers, diapers are high-frequency products, and lower prices are undoubtedly a fatal attraction. Many consumers are applauding the low price of diapers, but is it really a good thing that diapers are getting cheaper?

Fourth, where is the balance between low price and high quality?

Fish, what I want, bear's paw, what I want, neither can be obtained! The temporary price reduction of goods is certainly a good thing for consumers. However, under the intensification of the price war, what problems will occur when the cost of goods> sale price?

According to a reporter's visit, the current price of diapers is very close to the cost price. Many domestic diapers have a single piece price of 0.5-0.6 yuan, even the relatively well-known brand single piece price is about 1 yuan. The prices of foreign brands are also constantly decreasing. For example, Pampers has a single-piece price of 2-3 yuan, but there are also pull-up pants that cost as low as 1.06 yuan per piece and diapers products that cost 0.77 yuan per piece. Curious diapers began to cooperate with Pinduoduo to launch customized diapers last year. There are also products with less than 1 yuan per piece.

In the face of losses and profits, many companies will cut corners, and make articles from materials, glue, length, thickness, etc., diapers are not up to standard, which is normal. Prices have come down, but quality has gone backwards. Is this something consumers are willing to accept?

5. Who hurt the low-price competition?

The more the product is sold, the lower the price, the lower the profit, the less money is made. Under the low-price competition without a bottom line, brands and enterprises are the first victims. The price war is to sacrifice profits for the purpose of gaining revenue growth, which is tantamount to drinking, quenching thirst, and exhausting. If an enterprise engages in low-price sales for a long period of time, profits will decrease, and correspondingly, investment in research and development, technology, marketing, and management will also decrease, resulting in insufficient development stamina. Inadequate stamina for development will in turn further affect the business performance of the enterprise, causing the enterprise to fall into a vicious circle.

Last year, Pinduoduo was caught in a long period of negative ??百乐宫网上游戏?? because of the problem of counterfeit goods, and many companies also "siege" it. Among them, Jingdong founder Liu Qiangdong said: When a product is cheap to a certain extent, it is not good for consumers. Alibaba CEO Zhang Yong also said: One dollar for those things is not in line with the law. In fact, the meaning of the big brothers is that the value of low-priced products must be inferior to high-priced products. When the price of products falls below the market rules, the quality of the products will definitely have problems. The consumer is the end user of the product. If any problems occur during the use of these "inferior" products, the consumer must be damaged.

Many people believe that the current increase in the mother and infant industry is sinking the market. Therefore, the strategy of "capturing the countryside to capture the world" has become a new proposition for many companies. Therefore, many low-end Price products. However, with the acceleration of China's urbanization, the improvement of national education and income, low-tier cities will gradually approach high-tier cities. High-quality products are still the products that consumers are ultimately willing to accept, and the low-price war among diaper companies It is likely to make the industry retrogressive and not conducive to the healthy development of the industry.

Do you think it ’s a good thing that diapers are getting cheaper? Welcome everyone to leave a message to discuss.

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Le Mom

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 8 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

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