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Industry restructuring, small and medium diaper brands are expected to rise, three steps to help small and medium diaper brands fight

发布日期: 2019年05月28日 Source: Diapers Follow Release Date: May 28, 2019 Baby care

Judging from the current diaper pattern, there are more diaper brand entrants and fierce competition in the industry. It is difficult to find the market increase, the stock is difficult to do, and the industry is surging. The pressure on foreign and domestic brands is not small, but undoubtedly, in the entire camp of diapers, the most uncomfortable is to make small and medium brands seriously. Foreign brands include the first- and second-tier markets in their pockets. Domestically-made big-name diapers occupy a dominant position in low-tier cities. Speculative small brands are better off, which disrupts the entire diaper market but makes a lot of money.

Industry reshuffle accelerates, bad business will be out

Throughout the diaper market, there are a large number of brands in the diaper market, weak technical content, uneven product quality, and serious homogenization. Many brands are currently mainly at the stage of price wars, and market conditions such as inadequate marketing have hindered the development of the industry. However, both diaper channel vendors and manufacturers are still very willing to develop this industry to a higher quality direction, and are constantly working to promote the optimization and development of the diaper industry.

First of all, as a manufacturer, profit is particularly critical for the company's long-term development. But if a manufacturer enters the diaper market and only cares about short-term profits and increases profits by saving product raw materials, can such products really flow to the market smoothly? Without quality and honesty, companies will not do much in the end and channel chambers of commerce will not be willing to cooperate for a long time.

If the channel dealer simply values the interests and does not care about the product quality of the diaper, he does not need to care about the authenticity, and I believe that consumers will not trust such a channel dealer. Integrity is worrying, cooperation is unstable, consumers do not trust, and they will only be eliminated together.

Only by making products and brands with care, can consumers withstand the test of the market. With the upgrading of consumers, consumers will only have higher and higher quality requirements for diapers, and those products and brands that bewitch consumers through low prices will eventually be eliminated by the market. Sooner or later, the brand will fall down sooner or later, and the brand that is serious about making products and markets will become stronger and stronger. The restructuring of the industry is imperative.

Three steps to help small and medium diaper brands fight back

01 、 Improve the professionalism of the brand to ensure product quality

I believe that many diaper brands can feel that the new generation of young consumers is better than the "previous" consumers in terms of product quality, but in fact, as a baby's personal care products, as long as the professional level is high enough, the product will not worry about selling.

In the process of industry reorganization, how to improve the professionalism of diaper brands will be the key point for survival. At present, China's diaper production line is far superior to foreign technology. With the introduction of medical-grade standards, OEMs and small brands with insufficient hardware conditions will gradually be out. Only when brands pour more professionalism on diapers, make products and brands well, and make consumers feel comfortable buying and using peace of mind can gradually expand market share and gain a foothold in the entire industry.

02, clear positioning returns to consumers

With the upgrade of consumers, diapers have ushered in a new outlet, and the trend of high-end customization, cross-border marketing, and functional scene segmentation has gradually become apparent. However, the trend is becoming more and more obvious. The test of the brand is getting bigger, and the big brands are gradually deriving a variety of sub-categories.

With the advent of the consumer-centric era, consumers are increasingly demanding for the quality of diapers. Whether it's P & G, Kao, or You Ni Jia, they are focusing on consumer service. At the same time that the product quality is good, it must stand the test of consumer reputation before it can stand.

03 、 Opening online and offline omni-channel operation is standard

Channel fragmentation is diversified, and there will naturally be serious channel diversion and other phenomena. There are not a few diaper brands focusing on e-commerce. Brands starting from Weishang are grabbing a lot of them, rushing for orders wildly and eroding offline. Although diapers are selling very hot online, the Internet traffic is limited. With the rise of new offline retail, online and offline integration will be the last. At the same time of online promotion and drainage, good service offline is the key to success.

The key to the development of diapers is how diaper brands balance online and offline relationships, achieve synchronous development, and present more gameplay. Regional small and medium-sized brands make full use of the regional popularity established in the local area, and will intensify production, supply and marketing, and take the opportunity to expand a broader sales network. Only through omni-channel channels will there be more opportunities to go national and expand its share.

In fact, the manufacturing level of Chinese diapers is already higher than those made in Japan and South Korea. Foreign brands including Unica, Kao, and Pampers have felt the “threat” of local brands. Therefore, as long as small and medium-sized brands research products in depth, improve product quality, differentiate and be responsible to consumers, they can have the opportunity to break through and go longer.

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Le Mom

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 8 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

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