With the advent of the era of great health, people are paying more and more attention to health issues, coupled with the implementation of the national two-child policy, the demand for the nutrition market has expanded rapidly. Colostrum, which is known as the "king of immunity in the 21st century", is attracting capital inflows with its valuable market prospects. Feihe, a domestic infant milk powder brand, announced a high-profile entry into the colostrum industry. Baiyunshan, Xiuyi Pharmaceutical, Tongrentang, etc. of domestic pharmaceutical companies have also begun to increase their production layout.
"One paper ban" market hits trough
Checkable information shows that as early as 2012, the colostrum industry was in trouble because of an "misunderstood" industry document.
In April 2012, the Ministry of Health sent a reply to the General Administration of Quality Supervision, Inspection and Quarantine of the Ministry of Health on the applicable standards of colostrum products. It was clear that dairy products added with colostrum as a raw material to ordinary foods should be made according to The food standard is implemented. Cow colostrum and dairy products made with colostrum as raw materials must not be added to infant formula. This requirement has been implemented since September 1, 2012.
As soon as the policy came out, it caused an uproar in the industry. Many consumers misunderstood that colostrum could not be given to children, and the colostrum industry suffered a cold attack in just 4 months.
Subsequently, in order to clarify the misunderstanding brought about by this policy, the Ministry of Health wrote a reply to the General Administration of Quality Supervision, Inspection and Quarantine of the Ministry of Health on the scope of use of colostrum in August. The reply clearly stated that the "infant formula for infants and young children who are not allowed to add colostrum" in the April document specifically refers to the corresponding formulas in infant formula, older infant and toddler formula, and infant formula for special medical purposes, It does not refer to all foods consumed by children, so other supplementary foods and supplements for infants and young children are not included.
Zhou Bangyong, deputy secretary-general of the China Health Care Association, explained that colostrum is not unsafe for children, but because the infant formula itself already has sufficient nutrients, considering the nutritional and safety integrity of the child, it is not necessary to add.
Questioning new opportunities in the industry
Colostrum is the milk of healthy cows within 3 days after calving. Compared with ordinary milk, its colostrum contains immunoglobulin, lactoferrin, lysozyme, insulin-like growth factor, epidermal growth factor, etc., which has been proven by scientific experiments. It has physiological functions such as immunoregulation, improvement of gastrointestinal tract, promotion of growth and development, improvement of aging symptoms, and inhibition of various germs.
Even so, in the domestic nutrition market, there has never been a voice like mixed cow colostrum. Consumers who trust its efficacy buy various colostrum brands from directly-operated stores or supermarkets; consumers questioning it because the Office of the Ministry of Health in the early years stated that "colostrum and infant cow formula should not be added to infant formula. The ban on dairy products made from colostrum is still distrustful of colostrum products.
But last year, ??百乐宫网上游戏?? came from the European scientific community that there was a new breakthrough in the use of colostrum. Dr. Yanpei Sun, a nutritionist and doctor of nutrition at Qingdao Central Hospital, said that clinical trials on the application of colostrum to premature babies will be carried out in hospitals in many countries around the world. There are dozens of top three hospitals in China including top three hospitals and maternal and child nutrition hospitals. At present, the research protocol has been set up and is under review by the ethics committee. And ethical review in Europe has passed.
Sun Yanpei analyzed that if the experiment is successful, colostrum may be added to milk powder for preterm infants in the future.
"The content of protein, fat, active immunoglobulin, and insulin-like growth factor of bovine colostrum is much higher than that of human colostrum and human milk, which is the advantage of bovine colostrum." Sun Yanpei said.
Human clinical trials of premature infants in many hospitals around the world can further prove that colostrum can improve the growth and development of premature infants, enhance resistance, and there are a large number of active immunoglobulins in colostrum protein, which can protect the digestion of premature infants. And reduce the incidence of complications such as necrotizing enterocolitis.
So far, clinical studies of human colostrum published at home and abroad have also found that bovine colostrum is helpful for human immunity, respiratory infections, and stomach.
The market may again welcome "blowout" development
In fact, as early as 2008, China had already carried out an epidemiological investigation on bovine colostrum. Among them, colostrum was clinically tested to prove that supplementation with colostrum can improve digestive and respiratory diseases in infants and young children. A study by Hao Liping, associate professor of nutrition at Tongji Medical College of Huazhong University of Science and Technology, found that infants taking colostrum In terms of diarrhea and respiratory infections, young children do have a role in reducing the frequency of disease, shortening the course of disease, and adjuvanting efficacy.
In foreign countries, colostrum is also widely used. The New Zealand Natural Food Association has pointed out that colostrum has been researched and applied in many countries in New Zealand, Australia, the United States, Asia, Europe and other countries for many years, and colostrum has become a registered dietary nutritional supplement in many countries.
"Colostrum is a special kind of dairy product. Currently, there are many domestic companies. The research at this stage has clearly confirmed that colostrum can enhance resistance, immunity, promote cell growth and development, but also enhance antioxidant capacity and delay. "Aging, as well as supporting the regulation of blood sugar and fatigue," said Sun Yanpei.
As a doctor of nutrition in Qingdao Central Hospital, for many years, Sun Yanpei has been paying attention to domestic and international colostrum research and industry developments. The research of colostrum suggests that the application prospects in preterm birth nutrition and immunization are very broad. Most research focuses on nutrition and immunity, and related research may be carried out in the fields of metabolism and genes in the future.
Statistics show that in 2000, the domestic colostrum market size was only two or three billion yuan. Zhou Bangyong, deputy secretary general of the China Health Care Association, said that before 2012, the entire colostrum industry was growing at a rate of more than 30% per year. According to the normal development rate, the market capacity is very optimistic in the next 3 to 5 years.
Dairy senior analyst Song Liang said that the current total market for colostrum in China is about 3 billion yuan. The strong return of many colostrum brands will usher in a new round of blowout development in the industry.
The major brands are rushing to grab the market
"At present, because consumers have not received systematic colostrum-related knowledge education, their acceptance of colostrum is low, and they are limited by their cognitive ability and consumption capacity. The main consumer group of colostrum is now the high-end group." Qingdao A person in charge of a colostrum sales company said that there are colostrum sales in directly operated stores, drug stores, and baby shops.
Since 2016, Tomson Biokin, the largest domestic health product company, has been working on the colostrum industry.
The relevant person in charge of Tomson Health has stated that because colostrum's immune-enhancing health function is well known and recognized by consumers, and China's comprehensive liberalization of the two-child policy, the favorable policy will promote the growth of demand for this category.
Currently imported colostrums are Peizhi, Life Sunshine and other brands. From the perspective of industry development trends, experts predict that colostrum will be dominated by health products in the future. The main target groups are white-collar workers, middle-aged and elderly, and children. To develop rapidly.
At present, the colostrum industry has reached a critical point for another round of blowout development. The reporter was informed that many of the dairy products brands including Tomson Biokin, Fukang, Kang Enbei, and Huishan have upgraded their colostrum development this year.
The market is gradually regulating existing mature industry standards
According to statistics, it has been nearly 20 years since imported colostrum has entered the Chinese market, and the colostrum market has gradually become standardized and has matured industry standards. At present, some of the colostrum sold in the country is produced by very few companies with production qualifications, and the other part is mainly imported, mainly from New Zealand, Australia, and the United States. According to the reporter's understanding, the currently imported colostrums are Peizhi, Life Sunshine, Tomson and other brands.
"For the colostrum industry and product development, specifically at the level of scientific research and the release of topics, the country has special funds for major scientific research projects to support research and development," said Dr. Yanpei Sun. At present, more than a hundred kinds of bovine colostrum products have been approved for health food in China. All of them have been tested for safety and toxicology to prove their safety. Among them, there are no unsuitable people in the approval documents. Each product's consumption method and consumption column include all populations including infants and young children; and according to the NCBI database search, there are more than 6000 articles about colostrum, and a large number of documents have confirmed the safety and efficacy of colostrum.
In recent years, the development of colostrum technology has also promoted the development of the industry. During the survey, the reporter also noticed that a single colostrum product can no longer fully meet the nutritional needs of current consumption. Many research and development companies have begun to upgrade colostrum products, such as colostrum upgrade products: colostrum protein peptides. Through the upgraded production technology, a large amount of peptides suitable for human body absorption and health-care functions are released from bovine colostrum. Such higher-standard and higher-quality bovine colostrum products may be more favored by people in need.
Some companies have begun to independently develop and improve the process. The quality of the improved product is much higher than before. The advancement of modern technology has made colostrum develop to be both delicious and nutritious. The content of functional components in colostrum products has also been improved. , Instant solubility, fluidity is improved, and colostrum can also be made into various forms such as tablets, capsules, powders, etc., which meets the needs of more people.