??百乐宫网上游戏??

Hot headlines
Exhibition activities
191

Qianbaidu sells Hamleys, an old British toy store, what is the way forward for toy retail? Breaking the "retail curse" into a constraint

发布日期: 2019年05月14日 Source: Mother and Baby Industry Watch Release Date: May 14, 2019 Baby toys

Last week, foreign media reported that the old British toy store Hamleys changed hands again after three years and five months, and the investor Chinese shoe retailer Qianbaidu transformed into an Indian faithful brand company with a transaction price of 6,800 pounds.

Hamleys has been in the Chinese market

As early as October 2015, Qianbaidu's acquisition of Hamleys was considered to be a rapid capture of market opportunities. The forward-looking concept of the second child concept made Qianbaidu decisive and chose such a high-risk cross-industry merger and acquisition. The transaction price was 100 million pounds, far more than the price of another shot now.

But as the world's largest toy chain, Hamleys deserves such attention. From 2015 to the end of 2017, Hamleys deployed a total of three physical stores in China, including the flagship store of Wangfujing Department Store.

In addition to the Chinese market, Hamleys has a total of 167 stores in 18 countries around the world, of which India accounts for nearly half of the stores. Hamleys has always adhered to the concept of "bringing toys into life". Although dreaminess and ornamentality are still a major melody of toy styles, Hamleys has also insisted on its additional attributes of practicality and education.

Advancing with the times seems to be a rule that every industry must abide by. In the early days of acquiring Hamleys, Qianbaidu believed that the current level of competition in China's toy market is low. It is not about design, function, and materials, but about price.

When we look back on 2015, we will find that such a strategic approach is also possible. The Chinese toy market at that time was indeed a mixed bag. Only the price war was the main theme of everyone, but with the rapid rise of the Chinese economy, consumers ’ Purchasing power has been greatly improved in recent years, and quality requirements have gradually occupied the first place. Fighting the price again will only lose more high-end consumers, which is inconsistent with the Hamleys brand concept.

Hard to escape the "retail curse"

With the opening of the second-child policy in China, the room for growth in the Chinese market has become more extensive. At such a time, Hamleys' change of ownership to Indian companies was a compelling choice. Judging from the current retail industry, no matter whether it is a global strategic layout or a strategic decision, China, the fastest-growing market in the world, cannot be avoided.

Of course, the change of ownership this time does not mean that Hamleys has given up the Chinese market, but how to break free of the "retail curse" is also a major problem for Hamleys. It is not just the Toys R Us, except for the toy industry. Poundworld, mother and baby The brand Mothercare and clothing brand New Look have been impacted to varying degrees.

Before Qianbaidu sold Hamleys, Sanpower Group had filed for bankruptcy of House Of Fraser and was bought by a British company. Sanpower Group and Qianbaidu were the closest partners. I wonder if the retail industry is really going to be abandoned.

With the rise of e-commerce and the weakness of the overall market, transformation has become an inevitable choice. After being started by an Indian company, can the British oldest traditional toy store escape the footsteps of Toys R Us or in " Whether the "main battlefield" India can open the gap and obtain more successful channel capability synergy is unknown.

The idea of not doing pure product retail also contributes to better diversified development. Theme parks and cooperative IP are things that Hamleys helmers have been trying. Product sales and joint product development have huge market demands and development opportunities. Hamleys, who has failed to succeed with thousands of Baidus, hopes that India's richest man will make a big deal.

Website statement: This article is published or authorized to be reprinted by registered users. The copyright belongs to the original author and original source. The opinions in this article only represent the author or the source of reprinting, and do not represent the views and positions of this site. The pictures cited in this article are not collected from the Internet. Organized for readers' reference, study and communication only. The copyright belongs to the original author and original source. If this article violates your rights, please email us at webmaster@yxmblog.com and we will correct or delete it in time. Any media, website, or individual can reprint the manuscripts such as text, pictures, audio and video of this website for free. The source of the manuscript must be retained, and the copyright and other legal responsibilities shall be borne by themselves. At the same time, your high-quality article hopes to be reprinted, and you can also inform us via the above email.
Reviews

Le Mom

  • (Visitors) 5 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 5 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 5 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 5 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 5 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 6 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 6 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 6 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

Community Hot Posts
七乐彩 星力捕鱼 欢乐拼三张 欢乐拼三张