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Q1 2019 online growth rate is close to 30%! Please check the latest baby care industry report

发布日期: 2019年05月07日 Source: New Mother and Baby StoreRelease Date: May 07, 2019 Baby care

In the past year or two, the relaxation of fertility policies, consumption upgrades, and strong consumer willingness to purchase high-quality baby products have all played a positive role in promoting the Chinese baby care products market. A few days ago, the latest data of the online baby care market Q1 in 2019 was released, and the following is the specific data analysis.

According to background data from the Maternal and Infant Research Institute and Information Communication, in the related categories of the maternal and infant industry, the first quarter of 2019 continued to sing and advance, and the development situation is very good, all showing a continuous growth trend. Among them, in terms of infant care, the infant care market size in the first quarter of 2018 was 2.04 billion yuan, and in the first quarter of 2019, it reached 2.58 billion, an increase of 26.3% over the previous period.

Tmall has the largest share, Suning rises strongly

In terms of online channels, baby care-related categories accounted for the largest proportion on the Tmall platform, with obvious advantages, three times that of JD.com, the second largest platform, with sales of 1.82 billion, a year-on-year increase of 39.9%; compared to JD. Billion sales, with a negative increase of -3.5%; it is worth noting that Suning's strong rise, although only 52.677 million sales, far less than Tmall, JD.com and Koala, but its increase reached 224.4%, Is the fastest growing of all channels online.

Wet wipes strong, unshakable, baby skin care growth rate tops

Baby care products mainly include 9 sub-categories such as baby skin care, baby bath, wipes, mosquito repellent and fever, baby hand washing, care tools, baby oral care, baby laundry, baby shampoo and so on. Among them, baby wipes have the highest share in the baby care products market, the largest scale, far ahead of other categories. Online sales in the first quarter of 2019 were 780 million yuan, and they are still growing. Baby wipes, as a consumer upgrade of ordinary paper products or even ordinary wipes, can be used on babies. More and more parents and consumers are beginning to choose baby wipes. The reason is that baby wipes It is more safe and gentle, and it is more convenient and reliable to clean. Almost all businesses that make diapers and care products will use children's wet wipes as drainage models for online sales.

In addition to wipes, it is also important to focus on baby care tools, accounting for 26.6%. Online sales in the first quarter of 2019 were 690 million, a year-on-year increase of 24.8%, which is the second strongest after baby wipes. Category. The third is baby skin care. In the first quarter of 2019, baby skin care products were far ahead of other sub-categories of baby care at a growth rate of 43.9%, with the highest growth rate.

In the cotton era, Yeehoo / British broke out

In terms of the TOP brand competitiveness pattern, in addition to the standout in the cotton era, Pigeon struggled to catch up, babycare, Zichu, Aiwenuo, Red Elephant, and Boring ranked second, and the size of other brands was less than 1.7%. As a whole, the overall market share of the baby care market in Q1 2019 is relatively high. Among them, Yeehoo / Yingshi needs to pay special attention. Although its sales are only 20.63 million, its growth is the fastest, reaching 7171.2%. Its future is worth looking forward to.

BABYCARE Reproduces Super High Growth Rate, Yi Enbei Takes a Place

According to information from the information source, the top 10 brands of baby care in Q1 2019 are the Cotton Age, Pigeon, BABYCAREBYPHILEMON, Goodbaby, First Child, Ai Nuo, Yi Enbei, Red Elephant, Frog Prince, and Braun. The rate is negative, but it still tops the list with a market share of 6%. In addition, it is necessary to pay attention to BABYCARE and Ianbei. The growth rate of both of them is particularly prominent in the overall baby care market. BABYCARE is even more Topped the TOP10 list with a 258.1% increase.

The scale of overseas brands varies widely across platforms, with the United States and Japan dominating

As can be seen from the above figure, in terms of overseas brands on each platform alone, Tmall has the most overseas brands, followed by JD.com and Koala. Among them, the largest overseas brands on Tmall and Koala platforms are from the US, JD.com and Suning The largest overseas brand from Japan is from Japan, and it can be seen that, for the moment, overseas baby care brands in the United States and Japan still dominate.

Although the slow growth of the birth rate is not good for the development of the infant care market, the infant care product segment is definitely an area of consumption upgrade today. Parents are interested and willing to pay higher prices for higher quality products, and each child spends more. And higher frequency of use can also make up for market growth. Especially when you look into the various segments of the baby care products market, you will find that the opportunities are huge and the future is very promising.

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Le Mom

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 8 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

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