??百乐宫网上游戏??

Hot headlines
Exhibition activities
200

[Move to Henan] Analyze the "new consumption orientation" of Henan's mother and baby market, and the first stop of China's first sale in China came to a successful conclusion!

发布日期: 2019年03月22日 Source: Zhongtong Watch Release Date: March 22, 2019 Exhibition

Henan's mother and baby market is entering a stage where brands, agents, and channels are highly harmonious.

On March 21, 2019, "Moving China · Henan Station" hosted by Zhongtong Media successfully concluded in Zhengzhou, Henan!

Strategic cooperation unit:

Henan Hefangtang Trading Co., Ltd., Zhengzhou Jieyu Trading Co., Ltd., Baby Special Beauty (Zhengzhou) Maternity and Baby Care Promotion Agency, Zhengzhou Yilang Health Management Co., Ltd.

co-organiser:

Infant, Nutri One Nutrition, Xiaoshuaiyang, Yingshi, Shiyoule, Carnations, Adaly

Dinner total title:

Newfield

Special support:

Zhengzhou Richu Trading (Group) Co., Ltd., Zhengzhou Baby Online Pregnancy and Baby Products Co., Ltd., Infant Health Shopping Plaza, Zhang Shu Milk Powder Monopoly Marketing Co., Ltd., Jiaozuo Aiduo · Baodian Baby Products Chain, One Meter Baby in Nanyang City Guangmao Baby Chain, Luoyang Good Mommy Chain Maternal and Baby Store, Luohe Infant Pregnancy and Baby Products Co., Ltd., Zhumadian Lucky Trade Co., Ltd., Zhengzhou Mengxiang Pregnancy and Baby Management Consulting Co., Ltd., Henan Shibacheng Trading Co., Ltd., etc.

On March 21, 2019, "Most Selling China · Henan Station" hosted by Zhongtong Media successfully concluded in Zhengzhou, Henan!

Luo Tongwen, the founder and general planner of Zhongtong Media, pointed out in the opening speech "Growth Direction and Focus of Competition" that the five "??百乐宫网上游戏??" in the mother and infant market, namely, relying on new people; capturing new categories; nurturing new brands; applying new technologies Build a new business format.

The store's future focus should be on the following aspects: front-end value and back-end efficiency; professional; mature and growth categories; sensitivity of the new consumer-oriented guidance; and the speed of childcare consultant training.

Luo Tongwen, Founder and Chief Planner of Zhongtong Media

In particular, the "sensitivity of the new consumption guide" is very important.

"Now the consumer population is constantly transforming, the consumption concept can be said to change instantly, so that the store is" invincible. "Therefore, selling products is not what we can lead. Mothers and infants must work hard to change and learn because the change of the era is not upstream control. It's consumer control. "Zhang Shu, chairman of milk powder, said.

Zhang Shu, chairman of milk powder, Zhang Shu

Therefore, after experiencing rough and rapid development, the mother and infant industry has begun to enter the era of intensive cultivation.

Because mothers and infants can no longer "suffocate their heads" to do business, they have to go out of their "comfort zone", get close to consumers, feel the changes of the times, and more importantly, make changes.

The mother and infant industry enters the era of intensive cultivation

Tan Yue, a special lecturer and chief expert of Youlan Consulting, said that in China ’s mother-and-baby industry, enterprises are becoming more and more homogeneous, and it ’s difficult to have a unique and durable selling point for their products. ; The growth of more companies or stores relies too much on vigorous promotion, high shopping guide incentives, and companies are caught in the Red Sea, struggling to survive; brand profits are thin, and how to make category brand choices is a compulsory course for stores.

Tan Yue, Distinguished Lecturer, Chief Expert of Ulan Consulting

Therefore, the primary premise of intensive cultivation of the mother and infant industry is to subdivide the categories.

Jiang Lixin, general manager of Infant Shang, said that complementary food, a small category that used to have only 2-3% of mother and infant stores in the past, hides a huge blue ocean market behind it. "On the one hand, the change of mothers' feeding concepts after the post-90s and post-95s has driven the growth of this industry. It is expected that the penetration rate of complementary foods will increase from 20% to 50% within 3 years; To nine months or more, it has fully driven category growth. "

General Manager of Infant Jiang Lixin

Li Anwei, general manager of Tonglang believes that the future of mother and infant is a segmented industry, and that nutrition products will increase considerably, but the existence of disorderly nutrition products is also objective. Therefore, we must carefully select nutrition brands, do nutrition scientifically, and do it with care. Increment.

Li Anwei, General Manager

Wan Jianming, the core founder and vice president of Ying's Holdings, also believes that the increase in segmented categories will rewrite the second half of the baby's pattern. There are three potential categories: complementary foods, growth pants, and nutritional products, which are about to usher in a billion-dollar increase. the amount. Wan Jianming said, "The penetration rate of complementary foods needs to be increased, and it is expected to grow by more than 70 billion; the growth rate of growth pants is currently 1.7 times the growth rate of the broader market, and the education level of the consumer market is still deepening, and the growth is objective; and Probiotics are expected to achieve a 200% growth within five years, and will be upgraded to a 100 billion yuan industry, welcoming blowout development. "

Wan Jianming, Core Founder and Vice President of British Holdings

However, Zhang Yongqiang, general manager of Yingtemei reminded: "The growth of emerging categories is very important, and the strength of traditional sectors cannot be ignored, such as supplies, which still play a very important role in stores."

Zhang Yongqiang

Wu Yaming, general manager of Yimi Inflight also shared the successful operation model of the emerging sub-categories. Wu Yaming said, "We try to open a store with a partnership system and extend it to other categories. The category partner model is made by one or two people, and then The company pays dividends. In this way, the attention, learning ability and initiative of the person in charge will be very strong, which is worth learning from. "

Wu Yaming, General Manager of One Meter

The change in category structure is only the first step, and intensive operation management is an important "engine" to promote high growth.

Wang Jinghua, founder of Mido Big Data, said that in the Internet era, especially after the 90s, consumers have been greatly "spoiled". "What the store has to do is to satisfy its" three full five senses ", that is, all weather, all scenes, all Experience; sense of presence, participation, ritual, sense of accomplishment, happiness. "

Wang Jinghua, Founder of Mido Big Data

How to do it?

Ironworking also requires its own hard work, whether it is an agent or a store, it must be prepared for fine operation management.

Yang Changdong, general manager of Hetang, said that agent selection is greater than effort. Selection is part of strategy and effort is part of tactics. As market competition intensifies, positioning is becoming narrower and narrower. It is a forced and active choice, and positioning must be precise. ; Upstream and downstream become professional, middlemen need to be standardized and specialized.

Yang Changdong, general manager of Hetang

Li Haijun, an expert in store operation management for the mother and infant industry, said that mother and infant stores are an important link between brands and consumers. In order to provide consumers with a better experience, we must pay attention to big data, and we must continue to enrich and apply big data.

Li Haijun, expert in store operation management in the maternal and infant industry

Guo Jiangtao, general manager of Baby House, also believes that "maternal and infant stores must realize online and offline interaction, online drainage, and offline customer lockout; attach importance to product structure adjustment; and attach importance to professionalization of personnel."

Guo Jiangtao, General Manager of Baby House

"More importantly, we can not only think of it, but also do it. We must clarify our origin and initial intention, and implement it step by step and time." The general manager Zhang Xiaowu said that in this process, the team's execution is the most important.

Zhang Xiaowu, general manager

Therefore, Xu Lin, Chairman of Jiaozuo Aduoduo, introduced that store employment must be younger, so that it can be closer to consumers. At the same time, we must not regret the cultivation of new employees. Through the "master master apprenticeship", new employees will During the month of internship, familiarity with the process and business will bring huge benefits to the store.

Xu Lin, Chairman of Jiaozuo Aiduoduo

Brands, agents, channels enter the stage of tacit cooperation

Wang Tong, editor-in-chief of Zhongtong Media, mentioned in the "Analysis and Analysis Report on the Maternal and Infant Market in Henan" that infant milk powder is still the core of sales and gross profit. Consumption imitation, market levels are compressed, and second-tier brands are fiercely competitive, but the opportunities are also greatest. The naked price operation is not so popular, I hope the supplier will sell it.

Wang Chen, editor-in-chief of Zhongtong Media

As a result, the supply side also began to make changes, using its own advantages to help channels to sell.

For example, Newfield Chairman Wang Haitao is targeting "cultural marketing" to help Henan's mother-to-child channel marketing upgrade and business growth. Wang Haitao said that "cultural marketing" is an important support for the traditional retail of mothers and infants towards new retail, and a series of tools of "cultural marketing" are powerful weapons to capture consumers' minds.

Newfield Chairman Wang Haitao

For another example, Adaly, a well-known French formula milk powder brand, has established long-term stable cooperation with stores through mature brand strategies and terminal sales strategies. Wu Ping, Sales Director of Adidas Business Unit, said, "As the consumption distance between cities, counties, and villages is getting closer, the market level is being compressed, and brand concentration has begun to accelerate. The brands needed by small and medium-sized stores must not only have profit margin guarantee, but also There must be a series of brand backgrounds, product quality, professional teams, after-sales service, etc. "

Wu Ping, Sales Director, Adali Business Unit

Yao Saiyu, general manager of Jieyu Business, said in the "New Channel Mainstream" talk show, "The current survival of agents, first, the integration of resources, second, the grafting of services and the professionalization of services on subdivisions. . This is a complete process, integrating core resources, integrating a good brand, integrating a good model, and then effectively docking to the store to provide quality services to the store. "

Yao Saiyu, General Manager of Jieyu Business

And all the aforementioned category management and adjustment, in the final analysis, is one thing: to meet consumer needs.

General Manager Gu Tai Meng Xiangqiang said, "Satisfying consumer demand is an eternal topic. What we have to do now is to meet consumer demand. Each generation of consumers has its own characteristics. Mothers and infants must take the initiative to understand Consumer characteristics and preferences cannot serve them according to our own thinking. "

Gu Tai, General Manager Meng Xiangqiang

Therefore, important efforts have been made from agents to retailers: agents make changes to better serve retailers; thereby helping retailers make changes and better serve consumers.

From selling Henan to selling China

Huang Luhua, editor-in-chief of Tencent's parenting penguin fairy tale and general manager of Penguin Mommy, released the "Research Report on Consumer Behavior in Henan Market", saying that the choice of purchasing channels for mothers in Central China is the same as that of mothers across the country. The products you can feel are reassuring, while the mothers in Central China value the ready-to-use product.

Huang Luhua, editor-in-chief of Tencent's parenting penguin fairy tale and general manager of Penguin Mummy

Therefore, we can see that although consumers across the country are universal, when they are specific to a certain region, there will still be great differences.

This has also created mother and infant markets that have developed in different regions of the country and to varying degrees.

Liu Lin, general manager of Zhongtong Media, said sincerely, "After research, we have selected seven provinces in the country, including Henan, Anhui, Shandong, Hunan, Hubei, and Guangxi, Guangdong, as the key landing areas for our sales this year. These regions have outstanding industry characteristics. The birth rate is relatively high, and the development of the baby and child industry is obvious. Special attention is paid to agency stores. "

Liu Lin, General Manager of China Tong Media

And moving pin, once narrowly understood by many people as promotion, in fact, moving pin means much more than that.

From selling to Henan to selling to China, from manufacturers to agents, from agents to stores, from stores to consumers, the chain needs to be fully coordinated in all aspects.

"Zhongtong Media will continue to explore good methods and new methods on the topic of marketing. It will also make use of Zhongtong's rich resources and combine excellent cases in the industry such as fast-moving consumer goods, daily chemicals, home appliances and building materials, and e-commerce through continuous research. , To provide you with more ideas, and I hope to provide you with effective methods and tools. "

Helping sell, win-win baby!

5.16 sold to China · Anhui Station, see you!

Website statement: This article is published or authorized to be reprinted by registered users. The copyright belongs to the original author and original source. The opinions in this article only represent the author or the source of reprinting, and do not represent the views and positions of this site. The pictures cited in this article are not collected from the Internet. Organized for readers' reference, study and communication only. The copyright belongs to the original author and original source. If this article violates your rights, please email us at webmaster@yxmblog.com and we will correct or delete it in time. Any media, website, or individual can reprint the manuscripts such as text, pictures, audio and video of this website for free. The source of the manuscript must be retained, and the copyright and other legal responsibilities shall be borne by themselves. At the same time, your high-quality article hopes to be reprinted, and you can also inform us via the above email.
Reviews

Le Mom

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 8 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

Community Hot Posts
七乐彩 星力捕鱼 欢乐拼三张 欢乐拼三张