In recent years, the safety of child occupants has received much attention, but the implementation of matching child seats has been difficult. As the only negative growth category among the nine categories of mothers and infants, the development of the infant travel industry has a promising future. Very challenging. Several practitioners who are engaged in or have been involved in children's travel have conducted the following analysis on the current situation of child safety seats and the reasons for obstruction.
Child safety seats are not a fake demand, but they do need to bridge these gaps in the Chinese market:
I. Insufficient market education and lack of legal compulsory
At present, relevant laws and regulations on child safety seats have been issued in nine places including Shenzhen, Shandong, and Shanghai. It can be said that these local legislations are the exploration of national legislation, and the national legislature has already begun preparations in this regard. , But with little effect. The key is that legislation is important, and law enforcement is even more critical. Let's take Shenzhen as an example. On January 1, 2015, the first publicly reported fine for unused child safety seats was May 27, 2016, which was more than a year apart. Of course, it may be related to persuasion in the beginning of legislation, but the actual law enforcement after legislation is also a key factor affecting its use. Strict law enforcement will play a role in propagating and warning the law.
Therefore, for the time being, the use of child safety seats in China is still based on persuasion for the time being, and there is no very compulsory requirement. Especially in the rural markets of some low-tier cities, the development has been slow. Relying on market education, coupled with people's general fluke mentality, it is difficult to quickly spread, which also makes the use rate of child safety seats in China less than 1%.
In contrast, abroad, taking Germany as an example, after the introduction of the law on the compulsory use of child safety seats in 1993, the utilization rate of child safety seats jumped from 72% to 96%. The number of fatal cases of children in car accidents has been reduced by a factor of 4.5, which is extremely effective. It can be seen that the compulsory use of child car seats at the level of laws and regulations can effectively reduce child injuries and deaths in car accidents in real life. So the first step to saving child seat absences is to call for national legislation.
Second, low-frequency high prices, low repurchase rate
Although the child car seat has a short life cycle, it is expensive and coupled with the cost of modification, it will indeed cause many families to be discouraged. Data show that in the United States, large child seats sell for $ 100-200, and the increase is about $ 50, which is equivalent to the purchasing power of the American people and can be ignored. In China, child seats made in China such as good children are around 1,000 yuan, and imported ones are 2,000-3000 yuan. There are also some so-called original bills, foreign trade bills, etc., which are cheap, but they are really nothing.
Many people report that imported safety seats are tens of thousands, and domestic high-end brands have thousands of products. In addition, the relevant national standards for child seats are not sound, and the pricing lacks the necessary transparency and a sound science popularization system. There are doubts about the safety and quality of the product, so we can only choose to believe in European and American standards.
At the level of prices, some practitioners believe that "at the moment, the average price of purchasing domestic safety seats reflects the" bad currency expelling good currency ", and it is easy to kill the industry in the end. If the price drops, a few hundred dollars can Meeting the needs of child-friendly travel will make things much better. "
In terms of frequency of use, child safety seats are both durable and consumable. They can always be used without accidents. One accident is basically a waste, and with the decline in the birth rate and the proportion of second births continues to increase. It is totally possible for a family to not buy repeatedly, that is to say, it is basically difficult for a child safety seat to be repurchased, and the merchant can only support the entire commodity circulation by selling one.
Third, parents' safety awareness is weak, and safety seats are considered to be false demands
In the subconscious mind of many people, an accident in urban traffic is a small-probability event in itself. When a major traffic accident occurs, and safety is ensured because of the use of a safety seat, it is a small probability in a small probability. Some people even think that "this demand is ultimately equivalent to the average person buying a bulletproof vest, which is completely unnecessary." However, it is often overlooked that the safety seat is not intended to survive, but to prevent the child from being hurt unnecessarily in the event of a small accident.
In addition, there are still many parents who hold the idea of "holding their children = letting their children be safety seats". It ’s basically standard for two people to bring a baby in China, but on the other hand, a lot of young parents are carrying a baby alone. They can only drive well if they put their baby in a safety seat. This is why foreign safety seats are just needed. In China, it is generally considered to be a false demand.
It can be seen that in addition to price and fluke, the biggest reason for obstructing the use of child safety seats is actually the weak awareness of Chinese parents' safety. Affected by the overall education level, most of our families' awareness of safe traffic is currently weak, especially the understanding of children's riding safety is still in its infancy, and there are even fatal misunderstandings. According to the survey, many people think that vehicles do not often go to high speeds, and they only travel in urban areas, which are slower and do not require the use of child safety seats. In addition, unnecessary, long idle time, inconvenient disassembly, children are too big, too expensive, children do not like, parents are used to holding children, occupying space, etc. have also become the main reasons why Chinese people do not like using child safety seats.
At present, parents are not aware enough and need to be continuously guided and educated. Some parents think that as long as the child is not disturbed, it is okay, others are out of technical self-confidence, and there are chances, and of course, there are also child safety seats that are too expensive. In short, there are a thousand benefits to using your child seat, and I have reasons for not using it. Therefore, simply relying on legislation cannot completely solve the problem of infants and children using safety seats. Ultimately, parents' safety awareness needs to be improved.
All in all, as a child's life protection umbrella in traffic accidents, child safety seats should be taken seriously from national legislation, businesses, the media, and consumers. We must protect children's travel safety and do not let accidents precede the future.