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Maternal and Child Store VS Hypermarket Maternal and Child Zone, whose business is better?

发布日期: 2019年02月19日 Source: New Mother and Baby StoreRelease Date: February 19, 2019 Franchise

Twenty years of mother and baby, the era of lying down and making money has passed. At that time, countless large and small mother and baby shops opened. Some businesses looked great, while others did not make any money. There are many players who enter the game and few who break the game. Among them, the competition between different channels is inevitable. Some store owners complain that the reason why their own business is difficult to do has a direct relationship with the hypermarket. So, what exactly is the mother and infant store and the hypermarket's mother and infant area? To compete?

Maternity Stores and Hypermarkets

Maternity Store:

The store operators do it alone, keep the store personally, and do business related to baby products. With several of them as the core, they implement a multi-brand strategy, and other products are operated with collateral. As far as location is concerned, generally in hospitals, communities, townships, etc., the purchase channels are smooth and can be replenished in a timely manner. Generally speaking, the business area is not less than 50 square meters; the initial purchase capital is not less than 40,000, and the reserve fund is not less than 20,000 yuan.

Hypermarket maternal and child zone:

Enter the local popular supermarkets or shopping malls, and the shopping malls are divided into commissions or rents. Generally speaking, the first period of purchase funds is not less than 20,000 yuan; no need to consider decoration, no need to consider connections, just choose the right product. Operators can enter and retreat. If the business is really bad, they can withdraw from the whole body. If the business is good, consider opening a specialty store.

How do specialty stores compete with hypermarkets?

First, passenger flow

On the surface, compared to specialty stores, hypermarkets have a much larger foot traffic, but many of them are just non-potential consumers who come in and take a look, people are here, and consumption motivation is still being brewed, and The area for each brand is just one step away. Customers will not stay for a long time. The interference between brands is also very strong. Shopping guides can easily miss sales opportunities. For customers who are not particularly willing to purchase, in the fast-paced reception, it is easy to be disturbed, and the shopping guide is difficult to create humanity, so the transaction volume is also extremely limited.

In contrast, specialty stores, although the daily passenger flow is relatively small, but the visitors are potential customers, most of them come with a strong willingness to buy, customers will stay longer after entering the store, they can fully enjoy a relatively The complete reception process makes it easy for shopping guides to take advantage of themselves to "take down" customers in one fell swoop. In addition, there are slightly more repeat customers in the specialty stores. The friend-like service of the shopping guide will make the store gain a large number of loyal customers. Old fans and new customers are also a means.

Second, popularity

Generally speaking, operators of maternal and infant products will choose popular hypermarkets with good reputation and consumers ’favor, and use the hypermarket's own brand effect to provide benefits for them, which also saves a lot of publicity and advertising costs. As long as there are consumers in the store, there is hope for their own business. In addition, some mother-infant consumers doubt the credibility of small specialty stores, and they are more likely to trust large stores and feel secure. This sense of trust is built on the foundation of the overall brand of the store, and it can also be regarded as a part of the store. Big advantage.

For the specialty stores, fighting alone, everything can only depend on themselves, so it is not advisable to compare your own disadvantages with the flash points of others. Faced with the overwhelming advantage of the popularity of hypermarkets, what the stores should do is to actively build the brand awareness of their own products and the professionalism of the shopping guide service personnel in the communication with customers, while highlighting the professional positioning of the stores, in a sentence. Is to use their own professionalism to counter the popularity of the store.

Third, serviceability

The nature of the hypermarket determines its service standards. When shopping in the supermarket, it will involve multiple links, such as service centers, salespersons, shopping guides, cashiers, and delivery staff. There are multiple docking points, which is difficult. To achieve a very meticulous and thoughtful service, if a large or small problem occurs in a certain link, it is easy to affect the final decision of the consumer, thus giving up the purchase.

In contrast, as an independent store, the specialty store is basically a one-stop service. Consumers can see all the products they want to pay attention to in a small store. The same salesperson is often served from the customer's entry to the customer's transaction. Yes, the humanity is relatively heavy, which is conducive to subsequent sales. In addition, the maternity and baby product line of the maternal and infant store is longer and deeper, and consumers can buy more different professional products.

Fourth, sales force

Whenever there is a festival, there must be activities in the hypermarket. The maternal and infant area in the hypermarket follows the pace of the entire hypermarket. It is often planned by the headquarters. It has poor autonomy, lacks sufficient flexibility and flexibility, and has time and place. They are very fixed, and customers are very surprised when they adapt to this routine.

The specialty store is different. The store is owned by the owner. Naturally, it is the final decision. The play space is relatively large. There is no need to consider too many rules. The time and place of the promotion can be freely adjusted at any time. For the promotion time, it is recommended The specialty store will be carried out in advance to carry out sniping on fixed festival activities in hypermarkets. In addition, hypermarket stores are fixed, and specialty stores can go out, enter hospitals, communities, streets, parks, etc., and make targeted promotions.

Written at the end: In the past two years, everyone has been shouting that business is difficult to do. In fact, it is not that there is no business, but that there are more and more people doing business. The competition is fierce and the money is not easy to earn. Therefore, while the store operator complains, he must first find the cause himself. The problem must always be solved, and it can always be solved. Finally, at the beginning of the new year, I wish everyone business is booming and getting better and better.

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Le Mom

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 8 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

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