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The new order of "consumer-centric" marketing may overtake the corners of maternal and infant retail!

发布日期: 2019年01月08日 Source: Mother and Baby Industry Watch Release Date: January 08, 2019 Franchise

Predicting the future is almost impossible. There are too many market variables, and it is somewhat unreliable to “determine” the future uncertainty in advance. However, as long as life continues, people's exploration of the future will continue. Recently, Accenture released a white paper entitled "Future Operation Model of the Consumer Market." It can be seen that in the future, in a highly disruptive world, the market will be consumer-centric. Based on this, what should mother and infant retailers do?

As early as 2013, it has ushered in the great development stage of e-commerce, which has also brought pressure on many people. In this process, many merchants began to reorganize how to communicate with consumers, how to communicate with consumers, how to reach consumers, and how to better serve new consumers.

Transformation of business ideas: from focusing on products to focusing on people

Traditional business ideas are all about operating products. The growth of performance is based on the superposition of products, but this situation will inevitably change in the future. In the next 10 years, consumers will have more choices and greater control than ever before. They will face an ever-increasing range of products and services, most of which are tailored to personal preferences.

It can be said that the right to speak has really changed from a merchant to a user. The mother and infant industry has been transformed from a seller's market to a buyer's market. Customers have better choices and are no longer forced to accept what this market has given them. The era when consumers are king is ushered in. To quote the more frequently said sentence in the service industry now, "Customers are God" or "Customers abuse me thousands of times, and I treat customers like my first love." This is a slightly exaggerated joke, and it is also a real phenomenon.

Demographic changes: Consumption shift from post-85 to post-90 / 95

First of all, the post-90s live in the era of the mobile Internet. In other words, the vast amount of information they receive and the consumer behavior they generate are dominated by the Internet, and the perception of the entire society also originates from online media and their own social networks. Secondly, the time when China ’s economy resolved its food and clothing needs was around 1992. The people born after this can be said to have never really been poor. Compared with the post-85s, most post-90s and 95s are only children and are even more vulnerable. Given more spiritual and material care, their spending power is even greater.

Therefore, when analyzing how the consumer market will change in the future, it is necessary to consider changes in the demographic structure. As a retailer, we must first consider what generation we are serving? What kind of people? What are their consumption habits and behaviors? Make adjustments accordingly.

Changing consumer groups: mother-to-child consumption shifts from mother to family

In traditional cognition, the childcare market is the "battlefield" for mothers, dominating everything about children. According to the “Mobile Internet Family Parenting Recording Tool Market Analysis Report” released by Analysys and the pro-baby, male and grandparents ’parenting participation is gradually increasing, and male users use more than one-third of the parenting application recording tools Is on the rise. In many families, the trend of large-scale mother-to-child consumption where fathers take the lead in decision-making has begun to emerge.

It is not difficult to see that the current consumption of mothers and infants is extending to household consumption. Because raising a child is not just a matter for the mother alone, it is a family matter, including the generation of fathers and grandparents, that is to say, the mother and infant industry at this stage has begun to extend to family consumption. For mother and infant retailers, with the change in consumer demand, male users have stronger spending power than female users. Therefore, the business will continue to expand and the entire business radius will continue to expand.

Upgrade of maternal and child services: from pure purchase to service experience

The mother-infant industry is different from other industries. For mother-infant retail, consumers value trust and emotion. As a retailer, we must provide more credible content so that these consumers can communicate with us spiritually and emotionally. In the end, he is willing to pay for this trust and for this emotion. Although the domestic market for infants and toddlers is currently large, some large sales platforms are lacking. Consumers need a large "supermarket" that is reliable and full of goods. Here, they can not only purchase the required products in one stop, but also enjoy To additional services.

Providing consumers with real-time online health consultation and professional and authoritative mother-to-child knowledge through new methods such as voice and video, which are highly sought after by young parents, this is undoubtedly an effective reassurance for consumers, which not only increases consumers Trust at the same time, it can also increase the stickiness of consumers to the greatest extent, thereby increasing passenger flow.

It has realized that the consumption of mothers and infants has been upgraded from pure purchase to a service experience. This is also the "recipe" that most touches and directly occupies the young mother and infant consumer group. Where Mom Goes has provided service items such as health care and moon care for mother and baby shops, making your store unique. Only by serving users well can we maximize the release of the mother and infant consumer market.

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Reviews

Le Mom

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 8 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

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