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LEGO sues new toy giant ZURU for infringement! Global rights protection continues ...

发布日期: 2018年12月20日 Source: Toy Frontier Release Date: December 20, 2018 Baby toys

Is Lego really synonymous with building blocks? Is a Lego brick a universal brick or a Lego proprietary? For many years, Lego has been in the embarrassment of copycats that are mostly genuine cheap alternatives. The search for “Lego rights incidents” has continued to emerge, and even today counterfeits are still difficult to contain, such as the knowledge between Lego and Zuru. In a dispute over property rights, a LEGO paper filed suit against the world's seventh-newest toy giant ZURU.

The intellectual property rights dispute between LEGO and Zuru has been further upgraded in the United States with regard to Zuru's sale of the Max Build series.

The LEGO Group has been granted a temporary restraining order against Zuru Inc., as it sells products that allegedly infringe the intellectual property rights of the Danish toy maker.

A Connecticut area order called for Zuru's Max Build product to be immediately removed from all stores and websites.

The order was issued by Mr. Alvin Thompson, a U.S. district judge in Connecticut, and the toys involved included ZURU's series: Max Build More Mini Figure Set, Max Build More Building Bricks Value Set, Max Build More Building Bricks Accessories and Wheels Value Set, Max Build More base Plate and Mayka Toy Block Tape.

On December 13, the LEGO Group filed a 57-page indictment with the U.S. District Court of Connecticut, alleging infringement on rival Zuru trademarks, copyrights, design patents and trade apparel.

In the lawsuit, Lego introduced mini dolls in 1978 and has since sold more than 120 million units in the United States. This statuette is protected by my "countless" copyright registrations, including VA0000655230 and VA0000655104, which cover 3D sculptures.

However, according to Lego, the figurines sold by the Zuru company established in New Zealand in 2004 "are very similar to the overall appearance and feel of Lego mini figures, confusing, compelling, and very similar.

The complaint states: "Zuru's infringement of the image of Lego is the unauthorized reproduction of the copyrights and trademarks of the Lego Group, including the mini doll copyright and the mini doll trademark."

It is not the first time that LEGO has maintained intellectual property rights. When it comes to LEGO, when we think about the development of LEGO in China in recent years, we are also opening a factory in Jiaxing, Zhejiang, and we are also entering into education and opening experience stores. We are constantly innovating the main brand. In the eyes of many people, Lego is almost synonymous with plastic inserts.

From entering China's national borders in 1999, it has started a three-year copyright “protracted battle” with Kogo, connected to Lepin ’s short soldiers, and the court ordered these four companies to immediately stop “production, sales, display, or any other To promote infringing products, "and paid a total of approximately 4.5 million yuan in compensation to Lego. LEGO is becoming more and more active in defending its rights. In the Lego Group's trademark knowledge class in December, it was stated that "trademark protection is a challenging, long and costly process. But even so, we never give up.

Is Lego really synonymous with building blocks? As a key word, Lego has occupied the front lines of various building blocks, but among the vast number of building block manufacturers, Lego is definitely not the cheapest and most affordable brand, but it is definitely the most successful building block. Even today counterfeits are still difficult to contain.

But in recent years, are Lego bricks a universal brick or a Lego proprietary? It has been quite controversial.

Due to the two typical characteristics of non-open building block toy, the R & D enterprises of this kind of toy face the dilemma of copyright protection: some companies imitate the combined parts of such building block toys and sell them to the consumer in complete sets, and try to avoid the packaging Or the overall image of the toy being imitated appears in the instructions. Because this kind of combination component itself cannot constitute a work, but the company's copyright registration is the final combination form of the combination component, which makes this "component plagiarism" behavior controversial in the determination of copyright infringement.

According to reports, there are hundreds of core products (such as building block toys) and other trademarks registered worldwide by the LEGO Group, including the LEGO logo, the LEGO Chinese trademark, and the LEGO Ninjago, DUPLO, and LEGO friends ( FRIENDS) and other popular products, these trademarks have been registered in China.

In November 2017, the Beijing Higher People's Court ruled that the LEGO logo and the LEGO Chinese trademark are well-known trademarks, and the LEGO trademark will be more effectively protected by Chinese law. This also means that the LEGO Group will be able to better protect its legitimate rights and interests and prevent infringement of LEGO toys and other products.

In the global economic downturn, the Chinese market is still the main force of Lego. In the history of the protection of domestic intellectual property rights, the Lego Group has been an enterprise for more than 80 years. The patent protection period for most of Lego's common components has long passed. Cola Gao has applied for new patents continuously over the years. As of April 2017, a total of 5,836 Lego patent applications worldwide, including 1,342 invention patents and 4,494 design patents.

Peter Thorslund Kj?r, the legal vice president of the LEGO Group, once said: "The LEGO Group attaches great importance to the protection of intellectual property rights. We will take all necessary measures to ensure that the copyright, trademark, patent and other intellectual property rights of the LEGO Group are not infringed." The "old names" of toys all over the world are so "unconvinced" and so persistent in intellectual property.

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Le Mom

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 8 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

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