Recently, Jingkelong Convenience Store, located on Gongti East Road, Chaoyang District, Beijing, has added three special shelves. It has more than 60 over-the-counter medicines and more than 30 medical devices, including compound paracetamol tablets, Four Seasons cold tablets, Banlangen granules, as well as common medicines and medical devices such as nebulizers, thermometers, sphygmomanometers. It is reported that this is the first convenience store in Beijing approved to deal in drugs and medical devices. There is no need to go to a pharmacy to buy medicines. This solves the problem of the last mile for buying medicines for ordinary consumers.
The mainstream location of convenience stores is currently concentrated in office buildings, transportation hubs, communities and other locations. As a large-scale development format, convenience store companies are looking for ways to open more stores. According to data released by the China Chain Store and Franchise Association, the number of domestic convenience store stores exceeded 100,000 in 2017, the industry growth rate reached 23%, and the market size exceeded 190 billion yuan.
On October 18, the Beijing Municipal Commerce Commission, the Municipal Development and Reform Commission, the Finance Bureau and other six departments issued a notice on "Several Measures to Further Promote the Development of Convenience Stores").
The "Measures" provided more options for expanding the development space of convenience stores and optimizing the layout of outlets. In addition to the use of space resources to defuse and rectify exits, the introduction of chain-brand convenience stores, and the gradual opening up of space resources owned by public service units, Introduce brand chain convenience stores in schools, stadiums, hospitals, parks, subways, science parks and other units.
Providing more space for chain convenience stores to enter is to cover more people and improve convenience. In terms of quantity, the "Measures" stated that the convenience store format space should be reserved according to the standard of 10-20 square meters per thousand people for residential projects, and the neighborhood's business ecology should be improved according to the configuration index of building no less than 1 convenience store per community.
Convenience stores are coming. The sales of medicines are only this time. It is not impossible to put mother and baby products on shelves in the future. The physical mother and baby stores must make rapid changes. If they do not develop new projects, they are likely to fall into a passive situation. Therefore, advancing with the times to provide professional solutions to meet the health needs of customers, creating new growth points is the top priority of the moment. It is time for mother and baby shopkeepers to carry out mother-to-child value-added service projects ...
In recent years, with the popularity of sports, it has also been extended to infant rearing. More and more babies and water have become "good friends". Coupled with the popularity of infant swimming, most of the post-80s and 90s parents They are aware of the benefits of baby swimming and are willing to invest a lot of money in it. Therefore, baby swimming has become more and more hot in recent years. Many children's photography, children's playgrounds and confinement centers have joined baby swimming projects. Baby shops can also try to add swimming services for infants and young children.
One suggestion that baby swimming services want to do well is to be professional. Specialization is to make baby swimming services into high-end service types, combined with early childhood education, parent-child swimming, etc. to make baby swimming better, and improve the professional level of the entire store.
Experienced baby swimming pool operators summarized the tricks of attracting visitors, including baby swimming shows, free trials, baby swimming competitions, ??百乐宫网上游戏?? reports, inter-store cooperation, soft text promotion, banner wars, forum postings, online group buying, early education lectures , Mother and baby products with sales, value-added services, come to the store to send.
Success Story: A baby swimming pool launched a "5 yuan swimming" activity, which can be swimming for a nominal five yuan. The purpose is to get customers who originally consumed other categories to become their own customers, and indicate the number of each day. Once this promotion was launched, it was warmly welcomed by customers, and the customers were overwhelmed. After customers enter the store, follow-up activities will expand customer purchases, attract customers to become members, and make profits.
After talking about swimming for infants, I would like to ask, have you ever heard of swimming diapers? Does your store have swimming diapers?
Swimming diapers are a cross-border product between ordinary baby diapers and swimming trunks. In fact, they have appeared in the domestic market very early. But all the time, baby barefoot swimming has become a deep-rooted concept of domestic consumers. Many parents believe that it is superfluous to wear swimming diapers when swimming. Some parents feel that babies can wear swimming trunks directly. Swimming diapers will increase the weight of the child and affect the child's behavior. Therefore, swimming diapers have been unsettled by domestic consumers. In fact, in many swimming pools abroad, babies will be required to wear swimming diapers, which can protect the baby's privacy and ensure the safety and health of swimming pool water.
Baby swimming diapers have a high penetration rate in developed countries, and the category that is still in the development stage of potential demand in China is a potential market. At present, domestic swimming diaper brand manufacturers are continuously exploring to break through the technical difficulty of diapers not being waterproof.
Now, many domestic novice mothers realize that it is very necessary to wear swimming diapers when your baby is swimming or playing in the water. If the mother and baby store can find such a source of goods to introduce the store, coupled with the combined effect of baby swimming services, it will definitely attract a large number of customers.
Most of the current Baomao girls are post-80s and post-90s girls. Most of them are only children. Beauty and weight loss are the characteristics of every girl. When a child is born, the body shape will change, and the breast will loosen and deform. Therefore, how to protect the breast from being deformed? , The body is perfectly restored, and the health care during pregnancy and lactation is very important. Professional breast care and scientific recovery of body shape have become the needs and dreams of every girl.
The mother and baby shop face the crowd besides Bao Ma, who are babies, which is a good resource. There is no need to find another source of customers, as long as the business technology and services are done well, you can have income. And every consumer who is breastfeeding or not breastfeeding will more or less face the problem of low milk or milk accumulation, especially for Baoma who breastfeeds for up to one year. These problems will definitely be encountered.
Breastfeeding is timely, economical, and convenient, and it plays a decisive and important role in infant growth and brain development. This has been recognized by more and more women. Therefore, how to ensure that the baby has enough breastfeeding is a particular concern for the mother, and protection becomes a demand.
Maternal and child stores with prolactin business are more likely to retain customers and increase the chance of contact with customers, which not only solves problems for customers, but also increases revenue for the store, killing two birds with one stone.
Pediatric massage is one of the green, natural, gentle, and safe natural remedies. It is especially suitable for the health care of infants and young children. It is known as the best natural remedy for infants and young children in the 21st century. At this stage, children massage has fewer employees, fewer service agencies, and the market is in short supply. It is a blue ocean market. Therefore, in a time when competition is not fierce, first-entrant opportunities are quite large.
Pediatric massage was formally listed in the "National Basic Public Health Service Project" (0-36-month children's Chinese medicine health management project) in 2013. It is the first time that a Chinese medicine project has entered the "public health" project, The project is one of only 2 Chinese medicine projects. On the other hand, consumer recognition of pediatric massage is also very high, and 70% of pediatric diseases can be prevented, conditioned and recovered by pediatric massage; 30% of pediatric diseases are well treated by pediatric massage; 10% of pediatric diseases (Especially common diseases in children, such as cold, fever, cough, diarrhea, constipation, complex sensation, anorexia, accumulation of food, enuresis, etc.) Pediatric massage is the preferred method.
If a maternal and infant store opens a children's massage program, it must be remembered that in the conditioning, they know how to communicate well with their children's parents, build long-term relationships with customers, and turn customers into friends. In daily life, the customer's post-maintenance and irregular visits are also important. Later maintenance includes: telephone return visits, WeChat contacts, intra-group knowledge sharing, preferential activities, parent-child interactive games, etc.
What is postpartum rehabilitation? After delivery, women often suffer from physical weakness, scoliosis, breast tenderness, postpartum obesity, and pelvic bones. However, these problems can be solved later through professional recovery and maintenance. Postpartum recovery is aimed at the recovery of nutritional health products and psychological counseling for women who have finished their labor.
One to three months after childbirth is the most fragile and physiologically weak period for women. Investigations by medical experts have found that many diseases of Chinese women are due to the hidden dangers caused by incomplete postpartum recovery. There are many disadvantages to maternal physical recovery. Surveys have shown that about 28.6% of women worldwide suffer from various sequelae due to poor postpartum recovery and have an impact on their health throughout their lives. Therefore, postpartum recovery is very necessary, which contains a huge market.
In the current mother-to-child service market, most people have targeted services to infants and young children. Various types of infant and child services have blossomed everywhere, but for mothers who have just given birth, there are few service items. Beauty is the nature of a woman. Although the arrival of a new baby brings happiness to the entire family, for a new mother, she has to face a series of problems from face, body to psychology and physiology. Mother and baby shops can provide one-stop services for mothers while satisfying the baby's food and clothing needs.
Children's Naughty Castle
The children's naughty castle has higher requirements for the venue, requires a certain area, and the wear of the amusement equipment is relatively large, but this project can quickly attract children and parents to enter the store and increase popularity.
Large-scale mother-and-baby stores can consider the introduction of amusement facilities to meet the baby's playing needs on the one hand, and on the other hand, it can increase the time for customers to shop and shop, and obtain greater transaction volume. The exception is that the mother and baby room is ample and well-equipped; the children's washroom is designed to meet the height of children, clean and tidy; the viewing and relaxation area everywhere allows parents to relax and rest, and also provides a communication and interaction between different families Opportunities to gain customer favor and facilitate transactions.
Small and medium-sized stores are not suitable for parent-child play areas due to the small space, but you can try the diversified operation of mother and baby goods stores + infant swimming pools, you can also set up a children's reading area, or simply place a children's shaker in front of the store. You can also display unique selling points of products at the entrance of the mother and baby store to attract customers to enter the store, such as displaying children's sound and light toys at the door, and use their novel shapes and sounds to attract parents and babies to enter the store. In short, provide as many rich and comprehensive maternity and infant support services as possible.
First of all, from the perspective of market demand, the market space of parent-child photography is not smaller than wedding photography, and parent-child photography is the continuation of the mission of wedding photography. Secondly, judging from China's national conditions, the living space for parent-child photography is huge. Every Chinese family will not hesitate to invest in their children. Everyone is willing to spend money in a beautiful way to record the portraits of babies in different growth periods. This is where the parent-child photography market is superior to the wedding photography market. The consumption of parent-child photography Frequency is much higher than wedding photography. Third, from the perspective of the development situation, the parent-child market has not risen in the photography industry for a long time, and there is ample room for exploration in all aspects. Fourth, judging from the consumer's mentality, children are the most imitative, and the emergence of any novelty (especially cartoon and film characters) can form a popular trend among children.
Indeed, children's photography has always been very popular, but it requires certain professional skills and equipment, so mother and baby shops must choose this project to combine their own conditions and must have certain funds and technology.
DIY by hand
Nowadays, children's handmade DIY is very popular. Children can learn by playing. It is a very good consumer experience and is very popular with parents. Moreover, in many families nowadays, parents are too busy to work and have no time to take care of their children. There are omissions in their children's study and life, and they lack the most important companionship.
Manual DIY can connect a family and interact with each other while playing, which can not only enhance the relationship between parents and children, but also relax the body and mind. Moreover, the manual DIY project opened in mother and baby stores not only attracts children, but also attracts the vast family parent-child consumer group behind children, so our potential consumer is easy to obtain!
Many people now pay attention to the sense of ceremony, and many young parents are eager to leave a precious and precious memorial for their baby. Therefore, projects such as fetal writing brushes, crystal handprints, seals, etc., can achieve sustainable profitability for mother and baby stores.
After the baby is born, the fetal hair grows to a certain degree and needs to be properly trimmed. However, most barber shops today cannot cut hair for babies. The quasi-market is empty, and baby souvenirs are specially introduced in their own maternal and child stores. Service, providing home-made haircuts for babies—one-stop service for customized series of souvenirs, which has both economic and social benefits, and the business is naturally hot.
The hairdresser has dual training for baby head care and haircut, and has rich experience in haircutting for babies. Can develop and produce baby zodiac synthetic lamb fur painting, baby three-dimensional hand and foot commemorative painting, precision embedded brush and other series of products, strive to superb craftsmanship, beautiful appearance, not only left a life-long memorial for the child, is still an elegant decoration at home.
In the eyes of many parents, names are no longer just a simple human symbol, but have a certain impact on their children's intelligence, marriage, career, and health. As a result, more and more parents are treating the issue of naming newborn babies as a big deal, even at the expense of asking someone to name their child. Spending money to ask a professional to name a child is becoming a trend.
Looking at the pain points of the mother and infant users and the current status of the mother and infant industry market, many parents have a headache to name their babies. To give their babies a catchy and meaningful name is a new need for first-generation parents and a top priority. However, there is basically no unified standard for naming software on the market, and the poor experience does not really solve the real needs of the parents of this new generation of 8090 generations. Mother and baby market competition is becoming increasingly fierce, and naming or becoming a new growth point for babies. Is it difficult to find out the "skills" of naming babies in maternal and child stores?