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Net red "Little White Milk" has been accused of flickering consumers, and normal temperature milk sells pasteurized milk!

发布日期: 2018年07月02日 Source: Sprout, Litchi Network Release Date: July 02, 2018 Baby food

"Zero addition, safer", "return to the original taste of fresh milk", "good milk, visible", such a sensational advertisement with a high "face value" packaging. I just want to ask you, have you ever been powdered by a "net red" transparent bag of pure milk? This kind of milk is relatively expensive, but it has been favored by many consumers online and offline. Is it really safer and fresher than the advertisements advertise?

Online and offline hot selling "face value" and "shelf life" are selling points

On Taobao, enter "transparent bag of milk", there will be more than ten brands of products. Most of them are sold in FCLs, and some have sold tens of thousands of pieces, and have received rave reviews. Offline, the reporter found that the transparent bags of pure milk sold in many supermarkets were placed in the freezer for refrigeration, mostly five or six well-known brands. Supermarket staff said that because transparent bags of pure milk were sold online, many consumers came to the supermarket to buy them, and they followed suit.

The specifications for transparent bags of pure milk are mostly 180 ml per bag, with unit prices ranging from 3 to 4 yuan. Compared with ordinary packaged pure milk of 2 to 3 yuan, its price is slightly more expensive and not dominant. So why is everyone being fanned by it?

Consumers said: "It tastes fresher; milk can be seen inside; the shelf life of the bag is short, which is safer and more reliable when combined."

Clinical dietitian: Transparent clothing is easy to cause nutrition loss but has little effect

At present, there are mainly two types of non-fermented liquid milk sold on the market: one is high-temperature sterilized milk, which is an instant sterilization of raw milk for 4 to 15 seconds at 135 ° C (degrees Celsius) to 150 ° C. Room temperature milk. Its shelf life can reach one month or even several months.

The other is low-temperature pasteurized milk. That is, raw milk is heated to 72 ° C to 85 ° C, which instantly kills pathogenic microorganisms and retains beneficial flora. Pasteurized milk fully maintains the freshness of the milk, but can only be stored at low temperature. The shelf life usually ranges from 48 hours to 7 days.

Comparing the transparent bag of pure milk and boxed room temperature milk, the nutritional ingredients marked on the packaging of the two types of dairy products are the same, which mainly contain energy, protein, fat, carbohydrates, sodium and calcium. But for the unmarked vitamins, minerals and other nutrients. Transparent packaging of milk makes it easier to lose these small molecules of nutrients. Blackout packaging can be avoided.

Xiang Xiaoduo, a nutritionist in the Linchuan Nutrition Department of the Integrated Traditional Chinese and Western Medicine Hospital of Jiangsu Province, said: "Some vitamins are sensitive to light and heat, so ordinary milk is packaged in shading, and" net red milk "is transparently packaged. The effect of light has a certain effect on its nutritional content. But when we drink milk, the calcium supplement function should be first, followed by the high-quality protein and a small amount of fat contained in milk, which is the last These are the small molecule nutrients, so its different packaging has little effect on the overall nutrition of milk. "

Food experts reveal: In fact, it is the room temperature milk changed

In contrast, the storage conditions of transparent bags of pure milk vary greatly among different brands. Some require "refrigerated storage at 2-6 ° C", and some require "storage at low temperature below 20 ° C". The pasteurized milk on the market is uniformly sold in the freezer. Compared with pasteurized milk, which has a shelf life of about 7 days, most of the milk in transparent bags has a shelf life of 28 days, so it seems that it is not fresh to say that it is "fresher". And when the reporter visited the food expert with a transparent bag of pure milk, the experts saw some of these "doorways."

Chen Xiaohong, associate professor of the School of Food Science and Technology of Nanjing Agricultural University, said: "This is the normal temperature milk most common to our people. Comparing these two types of milk, the standards are exactly the same, and the sterilization process is exactly the same. It is just packaging. The form is different. "

Professor Chen said that China's dairy industry has strict national food safety standards, and what standards each milk implements need to be indicated on its packaging. It is not difficult to find that the pasteurized milk with the shortest shelf life is in accordance with GB19645 standard. The transparent bag of pure milk is GB25190, which is the standard of room temperature milk. In terms of nutritional value, there is no obvious difference between ordinary packaged milk at room temperature and transparent bag pure milk. However, after the normal temperature milk is put into transparent packaging bags, most of them are marked with low temperature storage, and the shelf life is markedly shorter than that of ordinary temperature milk. Most supermarkets and stores sell cold storage. All these phenomena have given consumers a strong psychological hint.

Professor Chen said: "From a legal point of view, I don't think there is anything wrong, but based on the acceptance of refrigerated bus sterilized milk sold in the market, I think it is also induced."

Some businesses regard "zero addition, safer" as the selling point of transparent bags of pure milk. In fact, this is the most basic principle that businesses should follow when producing pure milk other than flavored milk. Experts remind consumers that when choosing milk, in addition to personal preferences, they should be more concerned about their milk source, implementation standards and shelf life, not just on the packaging.

"Little White Milk" is sought after by consumers

On Taobao, enter "transparent bag of milk", there will be more than ten brands of products. Most of them are sold in FCLs, and some have sold tens of thousands of pieces, and have received rave reviews. Offline, the reporter found that the transparent bags of pure milk sold in many supermarkets were placed in the freezer for refrigeration, mostly five or six well-known brands. Supermarket staff said that because transparent bags of pure milk were sold online, many consumers came to the supermarket to buy them, and they followed suit.

The specifications for transparent bags of pure milk are mostly 180 ml per bag, with unit prices ranging from 3 to 4 yuan. Compared with ordinary packaged pure milk of 2 to 3 yuan, its price is slightly more expensive and not dominant. So why is everyone being fanned by it?

Consumers said: "The taste is fresher; the milk can be seen inside; the shelf life of the bag is short, and it is safer and more reliable to drink." Xiaobian also said that he was deeply impressed by this simple MUJI style. The slogan of "zero addition" and "safer" makes people feel that it can really "return to the original taste of milk".

Questions about safety of transparent packaging milk

At present, there are mainly two types of non-fermented liquid milk sold on the market: one is high-temperature sterilized milk, which is an instant sterilization of raw milk for 4 to 15 seconds at 135 ° C (degrees Celsius) to 150 ° C. Room temperature milk. Its shelf life can reach one month or even several months.

The other is low-temperature pasteurized milk. It is also called "fresh milk", that is, raw milk is heated to 72 ° C to 85 ° C, which instantly kills pathogenic microorganisms and retains beneficial flora. Pasteurized milk fully maintains the freshness of the milk, but can only be stored at low temperature. The shelf life usually ranges from 48 hours to 7 days.

The use of transparent packaging for room temperature milk has raised doubts in the industry. Chinese food industry analyst Zhu Danpeng said: Milk needs to be protected from light, but transparent bags are difficult to completely avoid light, so it is difficult to guarantee the nutrition and safety of the final product.

It is reported that milk contains riboflavin and porphyrin and other light-sensitive substances, which will produce reactive oxygen when excited by light. These reactive oxygen species react with proteins, vitamins, and fats to produce components with poor flavor. In particular, the reaction with amino acids and unsaturated fatty acids will produce a variety of aldehydes, ketones, methionine sulfoxide, and dimethyl disulfide, which may destroy the original taste of milk.

The outer packagings of these transparent milks are written with the words "It is strictly forbidden to dry in the sun, otherwise the taste will be damaged". What is worrying is that, in addition to daylight, fluorescent lights and LED lights in supermarkets may also affect milk quality. Some people in the industry said that the business is "no added" and "no antibiotics" as the selling point. This is actually the basic principle that pure milk (except flavored milk, etc.) should be followed. The dairy product industry has developed to this day. Opaque aseptic plastic bags, carton packs, etc., are technological advances.

Industry experts: "Little White Milk" suspected of flickering to deceive consumers

The pasteurized milk implements the GB19645 standard. The transparent bag of pure milk is GB25190, which is the standard of room temperature milk. Pasteurized milk is uniformly stored in the freezer for refrigerated sales. The transparent bagged milk can be stored at low temperature and protected from light. The pasteurized milk has a long shelf life. For about 7 days, most of the shelf life of transparent bagged milk is 28 days, so it seems to be untenable to make it "fresher".

1. Zhang Zhimin, president of Shandong Dairy Industry Association, said in an interview with the media that as a normal temperature milk, white milk also has low temperature storage conditions and a short shelf life. The purpose of this practice is to fool consumers into thinking that white milk is low temperature milk. Audiovisual.

2. Similarly, Liu Xianghong, head of the packaging department of the low-temperature milk giant Guangming Dairy Research Institute, also said in an interview with media reporters that Little White Milk rubs the ball and confuses normal temperature milk with pasteurized milk, making consumers mistakenly think that Little White Milk is fresh. Is not right.

3. "The small white milk on the packaging of Cody Dairy marked the 'virgin milk' prominently, which is extremely inappropriate, and it is easy to make people think that this package of milk is fresh raw milk without sterilization", well-known Dairy expert Wang Dingmian said that "virgin milk" refers to raw milk without heat sterilization processing. Raw milk is not suitable for direct drinking. It should be marked on the "ingredient list". After room temperature milk has been killed by high temperature above 135 degrees, it is difficult to retain or return to the original taste of fresh milk. Cody Little White Milk claims to “return to the original taste of fresh milk”, which is deceiving consumers.

It is understood that in the past few years, many dairy companies can be seen selling milk in transparent plastic packaging on the market. However, there are many disadvantages to this packaging. Over time, not only the milk taste becomes lighter, but also the plastic taste. . Therefore, milk in transparent plastic bags is actually a form of milk packaging that has been eliminated.

The "starter" of transparent bagged milk caught in negative ??百乐宫网上游戏??

Cody Dairy's online red white milk was exposed by the media, causing serious doubts in the industry, and criticized that the purpose of this practice is to flicker consumers and confuse the audiovisual, leading to a decline in sales of white milk. The person in charge of the company who provided packaging for this product said Compared with the Mid-Autumn Festival peak season last year, the transparent milk film packaging volume provided by it fell by nearly 70%.

Recently, Cody Dairy has fallen into a series of negative ??百乐宫网上游戏??. First, its intention to acquire the related company Kodi Quick Freeze for 1.5 billion yuan has raised doubts about the benefits of delivery. Seven of the 29 natural persons who reportedly purchased 100% of Kodi Quick Freeze's equity There are relatives between Zhang Qinghai and Xu Xiuyun (the actual controllers of Cody Dairy). Five of them are directors and supervisors of Cody Group. After the transaction is completed, these people will make a lot of money.

Subsequently, the profit commitment made by Cody's acquisition of Juer Dairy two years ago turned into a loss and was inquired by the Shenzhen Stock Exchange. In addition, the 16 private lending disputes involved in the Cody Group were also exposed, which unveiled the tip of the iceberg of its tight capital chain.

Ironworking also needs to be hard, relying on the honor from the gimmick is destined to withstand the test of the market, and the obscured facts are bound to usher in a day of exposure.

What is the difference between "fresh milk" and normal temperature milk?

Generally speaking, "fresh milk" refers to pasteurized milk. The biggest difference between pasteurized milk and normal temperature milk is the sterilization process and storage method.

[Pasteur milk] retains the nutrition and flavor of milk to the maximum, and has a short shelf life

That is, pasteurized milk uses a low-temperature sterilization method at about 72 ° C to 85 ° C, which kills harmful bacteria in milk while preserving nutrients and pure taste. Its shelf life is short, generally no more than 7 days, and it needs to be stored under refrigeration, so it is also called cold fresh milk.

[Normal temperature milk] will affect the flavor of milk, but the shelf life is longer and the price is lower

That is to say, high-temperature sterilized milk generally kills harmful bacteria after being heated for a few seconds at a temperature higher than 135 ° C, but it has a relatively obvious impact on the flavor and heat-sensitive nutrients of milk. It has a long shelf life and can be stored at room temperature for months or even more than a year.

It can be seen that, using high temperature sterilization, long shelf life of net red "white milk" and fresh non-stick, is a normal temperature milk, consumers should not mistakenly drink normal temperature milk as "fresh milk".

According to the “Report on the Analysis of the Operation Status and Investment Prospects of China ’s Pasteurized Milk Market 2017-2022” released by Bosi Data, before 2000, Pasteurized Milk was the main liquid milk consumer in China, but it was Constrained by factors such as construction and the rapid development of the room temperature milk market, pasteurized milk production has gradually shrunk.

Is Pasteur Milk Better in Nutrition?

More than 90% of the markets in developed countries such as the United States, Switzerland, the United Kingdom, Australia, and New Zealand are pasteurized milk, but at present China is dominated by room temperature milk. Many people in the industry said that the high temperature disinfection method used at room temperature milk will destroy the nutrition in milk, kill probiotics while killing germs, and cause protein denaturation, especially caramelization, and milk. Calcium and β-lactoglobulin bind to form complexes that are not easily digested.

In March this year, the official website of the State Food and Drug Administration published an article "Reconstituted milk is not a" poor student "without nutrition." The article mentioned knowledge about pasteurized milk and room temperature milk. The official answer states that milk is one of the many diets people have in their daily lives. Its advantage is that it provides high-quality protein and calcium, which is almost immune to high temperature:

1, heating will definitely lose some nutrients, which is actually vitamins, but the loss is much smaller than we think;

2. As for calcium in milk, it is an inorganic salt, and it will not change even if it is heated. Although its dissolved state may change to some extent after being heated at extremely high temperatures, this will not affect absorption by the human body;

3. The protein in food mainly provides amino acids for the human body. Heat denaturation not only does not lose nutrition, but also helps the body's digestion and absorption.

According to the official summary, in terms of nutritional value, room temperature milk is not as good as pasteurized milk, but the difference is not large.

Room temperature milk, pasteurized milk, what should children drink?

When we buy food, we usually don't just consider nutrition, but also price, safety and convenience. Pasteur milk and normal temperature milk are originally different products targeted at different consumer groups.

In general, there is no significant difference in nutrition between pasteurized milk and normal temperature milk. As long as the production is standardized and marked, consumers can rest assured to choose according to their needs. For consumers with better economic conditions and drinking habits, pasteurized milk is a good choice. For consumers who only take a sip when they think of it, and also like to stock up, buying room temperature milk or milk powder may be more suitable.

Need to be reminded that some milk drinks are not milk at all. These products are generally high in sugar and are especially popular with children. Parents need to pay attention to the ingredients list.

In addition, you can't drink freshly squeezed milk, but don't treat this as "fresh milk". More accurately, it should be called "raw milk" or "raw milk". Because it is not sterilized, it may carry all kinds of dangerous bacteria. Never give it to children directly!

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Le Mom

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

While asking our parents to return to work, it is homework for various groups in the school. It is a sophomore, Chinese, mathematics, English, music, sports, art, and so many groups. Parents must accompany their children to read and complete the tasks. Then take pictures, videos! Then, parents are back to work. How can these homework be completed? Is it time to return from work? It's really unreasonable. Parents are tired.

Luo Jiahui

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I think the health of students is very important now, especially under the background of this student, there are already a large number of students with myopia. Why does the school education even force students to watch it so that glasses ca n’t work in a day, I I am a senior in high school. I have to stare at the screen for at least four hours a day. The glasses are really tired, and it takes about seven or eight hours a day to do questions on the screen. The glasses are really too high.

Oops

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Teachers, parents, and children all torture each other. Actually, the kindergarten also recorded online lessons. I did n’t think it was necessary for my second grade. The teacher could arrange special homework, copy papers, diary and manual. The damage to the eyes is great, and the loss is worth it.

Yunpiao

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

I'm curious. Except for the supplementary classes for the junior high school and high school winter vacation, aren't all the elementary and middle schools yet to start? Generally, it is around February 25 every year. Why are there live lectures everywhere? How are the students' schedules arranged? Looking at parents' phones all day long?

The commoner is far away

  • (Visitors) 7 days ago

Reply to the topic: “Central suspension without school suspension” was deflected and attracted the public. The Ministry of Education answered questions about the “School suspension without school suspension” related to the postponement of primary and secondary schools.

Suspension and non-stop online teaching is to make head decisions, without considering the actual situation of each teacher or student, can it be equipped? Non-graduate classes may be delayed for the summer vacation and shortened.

Live the Royal Sister Rice

  • (Visitors) 8 days ago

Reply to the subject: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live broadcast can watch video playback

I think this form is very good. In the fifth grade, a class is only about 15 minutes. It is very efficient. Think about how much time you usually waste at school. After listening, the child can rest and do his own work. He finishes his homework at six o'clock, and the evening time is all his own.

Zheng Yu brother

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

It looks like a good thing, but it's impractical to think about it a little more, one without teaching materials, two without teaching participants, three without multimedia courseware, and four without classroom feedback and interaction. How to keep the network unblocked? How to ensure everyone's participation? Does the leader feel that the teacher can talk like a speaker for three hours without stopping? Usually carrying the new curriculum standard with students as the main body of the classroom, at this moment, the teacher sang a monologue.

Worchen

  • (Visitors) 8 days ago

Reply to the topic: Wuhan million elementary and middle school students start online classes, unified lessons in the morning, personalized coaching in the afternoon, missed live lessons, see video playback

This is indeed a new transformation. The teacher did not expect that one day it would become a webcast anchor. Maybe one day, the teaching methods changed due to the virus epidemic in the new hall increased the popularity of online education. In fact, from one aspect, this is also necessary for the progress of the times. School education can also be diversified and adapted to different courses on different platforms.

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